Locate strong local markets
Purchasing Power describes the disposable income of populated areas across a country. It is a key indicator for sound location and sales territory planning.
Our Purchasing Power product family describes the disposable income of households (before taxes) in populated areas for an extensive range of countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets in a country with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Purchasing Power data can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Purchasing Power data is available for the following countries & territories. Click on a flag or name for further details.
North America / Caribbean
Central & South America
Data Formats & Delivery
Purchasing Power data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.
Extend your market insight further with these compatible add-on products. Ask about special pricing for map data bundles.
For this unique form of geography, we offer both region & point-based postcode / zipcode data sets for most countries of the world.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust data for location analysis and visualisation.
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.
Arrange your digital map licensing through us with the assurance of great value from your data investment.
How can we help you?
If you have any questions about our Purchasing Power data (technical, licensing, pricing, etc.) or would like to arrange a free personalised demo at a time that suits you, please get in touch using the links above. Alternatively, contact one of our product specialists who will be happy to help you.
Our location intelligence products and services provide great opportunities for resellers, system integrators and data brokers. Contact us today about partnering with Europa Technologies and explore how we might benefit from working together.