Our Purchasing Power product family describes the disposable income of households (before taxes) in populated areas for an extensive range of countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets in a country with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Purchasing Power data can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.