Purchasing Power

Locate strong local markets

Purchasing Power

Locate strong local markets

Purchasing Power describes the disposable income of populated areas across a country. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power

Our Purchasing Power product family describes the disposable income of households (before taxes) in populated areas for an extensive range of countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets in a country with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power data can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.


Purchasing Power data is available for the following countries & territories. Click on a flag or name for further details.

North America / Caribbean

Central & South America



Middle East



Data formats & delivery

Purchasing Power data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products

Extend your market insight further with these compatible add-on products. Ask about special pricing for map data bundles.


For this unique form of geography, we offer both region & point-based postcode / zipcode data sets for most countries of the world.

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust data for location analysis and visualisation.


Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.