Purchasing Power
for Vietnam

Purchasing Power describes the disposable income of populated areas across Vietnam. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Vietnam

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Vietnam and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Vietnam can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of VietnamVietnam – Communes

11162
Number of Regions
8700
Avg Population / Region

The Socialist Republic of Vietnam (Viet Nam) is situated in Southeast Asia, on the Indochinese Peninsula. It shares land borders with China, Laos and Cambodia and maritime borders with Thailand, Philippines, Indonesia and Malaysia. The largest city is Ho Chi Minh City, but Hanoi is the capital.
Vietnam was serially run by monarchical dynasties for centuries and the size of the country increased. After settlement by Portuguese and Dutch traders, the last imperial dynasty fell to the French in the nineteenth century and Vietnam became a colony. In 1945 the nationalist movement Viet Minh proclaimed independence from France. War in Vietnam dominated the latter part of the twentieth century. After WWII, France tried but failed to reclaim colonial power. Soon after, the Vietnam War began as the nation had become so divided, with the communist north, supported by China and Russia and the anti-communist south which was supported by USA.
In 1975, the north emerged victorious and the following year Vietnam was reunified as a socialist state under the Communist Party of Vietnam. Wars with Cambodia and China ensued and, as well as a trade embargo by the west and ineffective economic management, Vietnam was left economically crippled until reform in 1986.
Along with Laos, Vietnam is one of two communist states in Southeast Asia. It is run as a one-party socialist republic, by the CPV and divided into fifty-eight provinces and five municipalities.
For centuries the Vietnamese economy has been built upon agriculture and most specifically the cultivation of wet rice. It is the world’s largest producer of cashew nuts and black pepper. Other exports include seafood, coffee and rubber. Bauxite is an important mineral resource. Tourism is a growing sector of the Vietnamese economy.
Most of the population still lives largely in rural areas, although migration to urban areas is increasing. Culturally, Vietnam has close ties with China, particularly in the north, where Buddhism is entwined with indigenous tradition. Folk literature and music remain important, and Vietnamese cuisine is popular around the world. Martial arts are practised, but soccer is the most popular sport. There are, however, some human rights issues which cast a shadow over modern Vietnam, including human-trafficking.
Despite the past, Vietnam is seen geo-politically, as a potential regional ally to the USA as territorial disputes continue with China over area in the South China Sea. It is a member of the United Nations and ASEAN.

Product Details

Purchasing Power for Vietnam
Administrative Postcode Small Area
Available
Region Type Huyện Communes
Number of Regions 711 11,162
Average Population/Region 140,000 8,700
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional Variables

Please see the table above for availability of the following additional variables.

Retail Spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail Turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail Centrality Index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer Spend by Product Groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Vietnam? Purchasing Power data is available for a wide range of countries…

Other Countries

Data Formats & Delivery

Purchasing Power for Vietnam is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

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