Our Consumer Profiles product family presents the population of an extensive range of countries, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.