Connecting your business with opportunity
The telecommunications world relies on accurate, up-to-date geographical information to underpin internal operations and the services delivered to your customers. Using our Location Intelligence expertise, we have developed a range of products and services to support all areas of your business where location matters.
Enhance Client Experience
Telecoms has traditionally been a high-churn industry with customers demanding a quality service from their providers while being all too willing to switch if they fail to deliver. Coverage is the life blood of mobile telecommunications and subscribers expect ubiquitous service. When this is not possible, either domestically or while roaming abroad, it is more important than ever to set customers’ expectations, avoid disappointment and reduce churn.
Public coverage maps, competitive analysis, network roll-outs and daily operations will all benefit from using Location Intelligence as a strategic corporate asset in the effort to enhance the client experience.
In your telecoms business, location matters. Do you really know where, or are you nowhere?
Advanced Coverage Analytics
Europa Technologies offer a range of bespoke analysis services for both domestic and roaming coverage. We can perform coverage analysis based on logical operations (e.g. NOT, AND, OR) in addition to examining market saturation or depth. i.e. how many operators serve a location. The integration of competitor coverage and high quality demographics allows highly sophisticated analysis to be performed which yields high value, actionable intelligence. As a fixed or wireless operator, if you are not already using such analysis, you can be sure your competitors are.
Optimise Network Roll-out
During the roll-out of fixed or wireless services, it is critical that investment is placed in geographic locations which will provide a rapid return. Using sophisticated demographics of where your target audience live, work and play, we can help you plan and fine tune your roll-out plans.
Need coverage in an area but need insight on where you place your infrastructure? Using the most up-to-date, large-scale, base maps, we can assist in finding the location of unique or shared sites that meet your requirements.
In a highly competitive market? Need to know where your competitors have coverage, but you don’t? Want to roll-out to a high value location where there is no, or limited, competition? We can source your competitor’s coverage and get the answers you need to gain, or maintain, a competitive advantage.
Strengthen Day-to-Day Operations
The use of Location Intelligence in telecommunications is now well established. Applications of GIS include network capacity planning, cell site location, coverage analysis, assessing service outage impact, analysing complaints and using demographics to find new customers.
The success of international roaming, particularly with normalisation of prices in some markets, means that an operator’s effective network is almost global. Location Intelligence is a powerful ally when applied to day-to-day operations. It will keep pace with the roll-out of new generations of services, in both the mobile and fixed network arenas.
Location Intelligence Solutions for Telecommunications
Mobile Network Coverage
Mobile network coverage data can provide practical information about the availability of cellular services as well as valuable competitor intelligence. Understand the strengths and weaknesses of competitors, find profitable roaming partnerships and market your own network coverage.
viaEuropa is the award-winning hosted map and API platform from Europa Technologies. It delivers high quality, fully maintained, digital maps and geodata directly to your web applications, desktop GIS and mobile apps. Use viaEuropa to drive location intelligent solutions quickly, easily and efficiently.
International Map Data
With comprehensive, consistent and dependable data for nearly every country & region of the world, we are your trusted partner for international map data. Explore our extensive inventory of base maps, postcodes, regions & boundaries, socio-demographics, purchasing power, consumer profiles, peril maps, CRESTA zones, mobile network coverage and marine maps.
Global Map Data
Global map data is a cornerstone in the history of Europa Technologies. Our market-leading data products are the choice of SMEs, prestigious Fortune Global 500 companies, governments and missions of the United Nations. As a result of a long-standing integration with Google Earth and Google Maps, our global data products have been seen by over one billion people, approximately one in seven of the world’s entire population.
How can we help you?
If you have any questions about our products and services for telecommunications, please contact one of our experienced consultants who will be happy to help you.