Shape the future with insight rather than oversight
In order to remain trusted institutions within a volatile landscape, banks must embrace rapid change over gradual evolution. Banks need to innovate around the combined pressures of customer expectation, changing demographics, new competitors, regulatory requirements and disruptors such as climate change. The insight achieved through effective location intelligence can help to propel this transformation.
Prioritise the Customer
Customers’ expectations and requirements are constantly evolving and being redefined. Banks must understand these and provide great customer service across all channels. By using demographics to better understand customers and optimising processes such as data capture, you are equipped with the essential tools to support a customer-centric approach. Enrich your data with location insight and you will strengthen your abilities to communicate effectively with your customers.
How can you build trust and better engage with your customers with a holistic approach, relevant to them and their stage of life?
Drive Growth and Uncover Opportunity
The challenge for banks is to drive and sustain growth – to innovate but not so much that customers feel alienated.
As well as progressing the creation of totally new business models, the banking sector will see an influx of newcomers to the competitive arena. They will be disruptors with capabilities to win market share through sophisticated digital platforms.
Banks may harness location intelligence to create a strong geographic strategy, to maintain a foothold, evaluate and find new opportunities – whilst keeping an eye on the competition.
Optimise Your Presence
Ensure that you capture the right market and sharpen your points of presence, either on-line or through a streamlined branch network. Know which territories require centres for face-to-face communication and how and where you can best engage with your current and future customers.
Location intelligence will hone your assessment capabilities and allow you to decide with confidence which areas may require a physical presence, thus helping you to meet your customer needs and improve overall profitability.
Manage Compliance and Mitigate Risk
To ensure businesses remain robust, many governments are imposing greater regulatory controls on the banking sector. These may include ongoing stress tests on various lines of business to identify exposure from disruptors such as climate change. While an insurer may typically have a one-year risk horizon on a property, a mortgage lender will have a much longer-term perspective.
While some perils are unpredictable, others may be measured as part of a long-term geographic strategy. Location intelligence is a powerful tool to ensure compliance and improve decision making to mitigate risk.
How can we help you see further?
Location Intelligence Solutions for Banking
Risk Insight offers a powerful yet intuitive means of assessing risk across your property portfolio. Developed for insurers, public sector bodies and property managers, it provides a clear picture and understanding of individual risks and overall exposure. Implemented as an online service, Risk Insight can be integrated with your internal systems to provide a rich, seamless experience for your users.
Location Insight offers a powerful yet intuitive means of visualising and analysing spatial data. Designed to provide a simple way to understand sophisticated spatial analytics, it allows organisations to better understand their customers, assets and markets, in a geographic context, thereby gaining a competitive or strategic advantage. Implemented as an online service, Location Insight can be integrated into your internal systems to provide a rich, seamless experience for your users.
viaEuropa is the award-winning hosted map and API platform from Europa Technologies. It delivers high quality, fully maintained, digital maps and geodata directly to your web applications, desktop GIS and mobile apps. Use viaEuropa to drive location intelligent solutions quickly, easily and efficiently.
Demographic data presents the latest population and household figures, population by age (5 x 15-year age bands) and sex, as well as the number of unemployed. If the demand for your product or service is dependent on these variables, this data will be fundamental to planning your operations. It can be used to improve customer targeting and help identify market opportunities by geographic area.
Consumer Profiles uses an innovative model for market segmentation and determination of target groups. It is the first product in its class to offer ten internationally validated consumer styles. Consumer Profiles is based on various segmenting criteria such as demographics, value orientation, mind-set & motivation, consumer behaviour and consumer scope.
How can we help you?
If you have any questions about our solutions for the banking industry (technical, licensing, pricing, etc.) or would like to arrange a free personalised demo at a time that suits you, please get in touch using the links above. Alternatively, contact one of our product specialists who will be happy to help you.
Our location intelligence products and services provide great opportunities for resellers, system integrators and data brokers. Contact us today about partnering with Europa Technologies and explore how we might benefit from working together.