Market Trace

Unique insight into patterns of visitor behaviour

Market Trace

Unique insight into patterns of visitor behaviour

Market Trace is a new data service providing unique insight into patterns of visitor behaviour. This innovative service uses anonymised location data from mobile applications, professionally analysed and customised to your specific needs. It can distinguish between locals and visitors, segment by time and profile visit duration.

Market Trace for Retail - Shopper

Market Trace for Retail

Market Trace for Retail provides valuable intelligence on your customers and those of your competitors. By analysing trends in movement, this data service can reveal the true gravity of your stores and where shoppers travel from. Extending beyond loyalty cards, it provides insight into customers who may be difficult to quantify and engage. Advanced analytics provide answers to more complex questions and support evidence-based decision making.

Market Trace for Tourism

Market Trace for Tourism provides an innovative way to measure human attendance within a specified area. In addition to identifying locals, visitors can be categorised as domestic or international travellers. Using 2019 data as a benchmark, this service provides performance metrics which are essential in the creation of a pandemic recovery plan.

Market Trace for Tourism - Beach Huts
Market Trace - How it works

How does it work?

Market Trace services use anonymised location data derived from mobile phone applications. The data was collected with full user consent and was created with a consistent methodology for 190 countries. Over 14 trillion observations and 1.2 trillion locations from over 800 million active devices were processed and aggregated in strict compliance with privacy and data protection laws, including GDPR. Multiple protections against deanonymisation are employed.

It is important to understand that this service does not track people in real-time. It uses data science methods to interpret the transient presence of people in a given area, akin to footprints on a beach.

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Market Trace (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.