Advanced customer analytics
Market Trace for Retail goes beyond simple tracing of visits to a single location. It is also possible to analyse behaviour. For example, between two shopping malls, how many people go to both in a day? Which do they visit first and what is the statistical distribution of visit duration?
As a fully bespoke data service, Market Trace for Retail can answer complex questions and provide a deep insight into your competition.
What information do you need to improve your market share?