Integrating your data
There is a somewhat tired old statistic that claims over 80% enterprise data has a location component. While the provenance and veracity of this claim is sometimes challenged, it implies that a lot of enterprise databases contain addresses. These can include customers, retail outlets, suppliers, etc. Addresses are a gateway into the world of location intelligence as they can be geocoded. This is the process of augmenting address data with coordinates so that they may be plotted on a map and analysed. Once geocoded, there is a vast array of capabilities which location intelligence can provide, including visualisation, routing and data enrichment.
Let’s not forget moving assets such as cars, trucks, trains, ships and containers. GPS, and other positioning technologies, plus data from Internet of Things (IoT) devices can provide powerful real-time location awareness.
By applying location intelligence to your own business data, how can you improve performance, streamline processes and reduce costs?