Our demographics product family presents population figures for an extensive range of countries. In addition to the number of households, population is classified by sex and age (divided into five groups of fifteen-year bands) plus the number of unemployed. The analysis of this data by geographic area will help you improve customer targeting and market identification. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Demographics data can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.