Optimise FTTP Networks

Target precisely, plan efficiently, roll out successfully

In the roll out of Fibre To The Premises (FTTP) networks, it is critical that infrastructure is placed in locations which will provide an optimal return on investment. Using sophisticated demographics to pinpoint your audience, combined with detailed digital mapping and address databases, we can help you target, plan and roll out your network.

Optimise full fibre networks

Optimise FTTP networks

The UK Government has set a target for gigabit broadband to be available nationwide by 2030. It has also pledged £5 billion in funding to enable the connectivity of previously inaccessible properties, most of which are in overlooked, rural areas.

Reliable and comprehensive location intelligence will present a clearer picture of your potential customers and the physical geography in your deployment area. This essential capability will help you target, plan, and deploy your FTTP network.

How can we help you optimise your FTTP network?

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Essential maps & addresses

The combination of a large-scale base map and address database is a powerful resource which will help you deploy FTTP in a local area.

OS MasterMap Topo is the most detailed digital map of Great Britain, with OSNI Fusion the equivalent in Northern Ireland. These large-scale products provide you with an understanding of terrain and infrastructure to aid in the routing and management of your network.

OS AddressBase is a comprehensive database of addresses in Great Britain, with OSNI Pointer the equivalent in Northern Ireland. These products can be used to analyse the precise location of potential customers (business and/or residential properties) and market your service offering directly.

For these key data products, we provide advice on optimal licensing and delivery of your area of interest in a wide variety of data formats.

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  • Full fibre map
  • Full fibre map with addresses
Full fibre - On target with demographics

On target with demographics

To deploy a successful FTTP network, it is imperative to identify the right customers in the right places. Whether you seek business or residential customers, our portfolio of demographic data can help zero-in on your target. We can also provide segmented consumer lifestyle and behavioural data, which will enable you to profile potential customers in a given area with increased insight. This can determine whether an entry-level or premium service would be most appropriate.

Our advanced range of demographics, purchasing power and customer profile products will add valuable intelligence to your decision-making process.

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Available through viaEuropa

Demographics, detailed digital mapping and comprehensive address databases, plus many other data products supporting FTTP network deployment, are available through viaEuropa – the award-winning hosted map and API platform from Europa Technologies.

viaEuropa delivers high quality, fully maintained, digital maps and location data directly to your web applications, desktop GIS and mobile apps. Use viaEuropa to drive location intelligent solutions quickly, easily and efficiently.

viaEuropa
viaEuropa

Related Products

OS MasterMap Topo

OS MasterMap Topo

The OS MasterMap Topography Layer, more commonly known as OS MasterMap Topo, is the most detailed and accurate view of Great Britain’s landscape – from roads and fields, to buildings, trees, fences, paths and more. In a business of any kind, OS MasterMap Topo will enable you to make assured location-based decisions about your assets, services, environmental risks, customers and operations.

OS MasterMap Topo
OS AddressBase Plus

OS AddressBase Products

Identify opportunities, monitor trends, manage risk and deliver better customer service with this essential address-level location intelligence for business and government. OS AddressBase is a tiered product family with coverage of Great Britain and beyond.

OS AddressBase Products
Demographics

Demographics

Demographic data presents the latest population and household figures, population by age (5 x 15-year age bands) and sex, as well as the number of unemployed. If the demand for your product or service is dependent on these variables, this data will be fundamental to planning your operations. It can be used to improve customer targeting and help identify market opportunities by geographic area.

Demographics
Purchasing Power

Purchasing Power

Purchasing Power describes the disposable income (before deductions) of populated areas. It is a key indicator for sound location and sales territory planning.

In a competitive retail market, sales, optimisation and growth are critical to survival. All businesses need to know where their customers are located and how much disposable income their target groups possess. Purchasing Power allows companies to target regional markets with increased precision, accuracy and confidence.

Purchasing Power
Consumer Profiles

Consumer Profiles

Consumer Profiles uses an innovative model for market segmentation and determination of target groups. It is the first product in its class to offer ten internationally validated consumer styles. Consumer Profiles is based on various segmenting criteria such as demographics, value orientation, mind-set & motivation, consumer behaviour and consumer scope.

Purchasing Power
viaEuropa

viaEuropa

viaEuropa is the award-winning hosted map and API platform from Europa Technologies. It delivers high quality, fully maintained, digital maps and geodata directly to your web applications, desktop GIS and mobile apps. Use viaEuropa to drive location intelligent solutions quickly, easily and efficiently.

viaEuropa supports a variety of high-quality content from Ordnance Survey, Ordnance Survey Northern Ireland, Bluesky International, Government of Jersey, JBA Risk Management, British Geological Survey, MB International and OceanWise.

viaEuropa

How can we help you?

Do get in touch if you would like more details about we can help you optimise FTTP networks or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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