Optimise FTTP Networks

Target precisely, plan efficiently, roll out successfully

In the roll out of Fibre To The Premises (FTTP) networks, it is critical that infrastructure is placed in locations which will provide an optimal return on investment. Using sophisticated demographics to pinpoint your audience, combined with detailed digital mapping and address databases, we can help you target, plan and roll out your network.

Optimise full fibre networks

Optimise FTTP networks

The UK Government has set a target for gigabit broadband to be available nationwide by 2030. It has also pledged £5 billion in funding to enable the connectivity of previously inaccessible properties, most of which are in overlooked, rural areas.

Reliable and comprehensive location intelligence will present a clearer picture of your potential customers and the physical geography in your deployment area. This essential capability will help you target, plan, and deploy your FTTP network.

How can we help you optimise your FTTP network?

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Compelling maps & address data

The combination of a large-scale base map, address databases, land coverage and aerial photography is a powerful resource which will help you deploy FTTP in a local area.

  • OS MasterMap Topo – understand of terrain and infrastructure to aid in the routing and management of your network.
  • OS AddressBase / AddressHub – analyse the precise location of potential customers (business and/or residential properties) and market your service offering directly.
  • EstateHub – Help identify landowners for approach with lease or wayleaving propositions using data derived from the authoritative HM Land Registry National Polygon Service (NPS).
  • Bluesky Aerial Photography – Capture a current, real-world view.

For these key data products, we provide advice on optimal licensing and delivery of your area of interest in a wide variety of data formats.

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  • Full fibre - base map
  • Full fibre - base map with addresses
  • Full fibre - aerial photography with addresses
  • Full fibre - aerial photography with land polygons
Full fibre - On target with demographics

On target with demographics

To deploy a successful FTTP network, it is imperative to identify the right customers in the right places. Whether you seek business or residential customers, our portfolio of demographic data can help zero-in on your target. We can also provide segmented consumer lifestyle and behavioural data, which will enable you to profile potential customers in a given area with increased insight. This can determine whether an entry-level or premium service would be most appropriate.

Our advanced range of demographics, purchasing power and customer profile products will add valuable intelligence to your decision-making process.

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Available through viaEuropa

Demographics, detailed digital mapping and comprehensive address databases, plus many other data products supporting FTTP network deployment, are available through viaEuropa – the award-winning hosted map and API platform from Europa Technologies.

viaEuropa delivers high quality, fully maintained, digital maps and location data directly to your web applications, desktop GIS and mobile apps. Use viaEuropa to drive location intelligent solutions quickly, easily and efficiently.


Relevant products & services

OS MasterMap Topo

OS MasterMap Topo

The OS MasterMap Topography Layer, more commonly known as OS MasterMap Topo, is the most detailed and accurate view of Great Britain’s landscape – from roads and fields, to buildings, trees, fences, paths and more. In a business of any kind, OS MasterMap Topo will enable you to make assured location-based decisions about your assets, services, environmental risks, customers and operations.

OS MasterMap Topo
OS AddressBase Plus

OS AddressBase products

Identify opportunities, monitor trends, manage risk and deliver better customer service with this essential address-level location intelligence for business and government. OS AddressBase is a tiered product family with coverage of Great Britain and beyond.

OS AddressBase Products
AddressHub photo logo


AddressHub is an address product for Great Britain built upon definitive Royal Mail Postcode Address File (PAF®) data, enhanced with UPRN (Unique Property Reference Number), coordinates and other valuable attributes. Designed to deliver a cost-effective addressing capability to organisations of any size, AddressHub opens the door to connect databases from multiple sources. Search, locate and identify addresses with ease and precision.

EstateHub photo logo


EstateHub is a land coverage product for England & Wales built upon the authoritative HM Land Registry National Polygon Service (NPS). It includes polygons defining all registered freehold and leasehold land parcels, including title number, property UPRNs, significantly enhanced with additional attributes which give depth and context to estate-based searches.

Bluesky Aerial Photography

Bluesky Aerial Photography

Bluesky Aerial Photography provides you with a current, real-world view across Great Britain and Ireland. With an exceptional focus on quality, accuracy and consistency, this product can support location intelligence applications across a variety of disciplines.

Bluesky Aerial Photography


Demographic data presents the latest population and household figures, population by age (5 x 15-year age bands) and sex, as well as the number of unemployed. If the demand for your product or service is dependent on these variables, this data will be fundamental to planning your operations. It can be used to improve customer targeting and help identify market opportunities by geographic area.



viaEuropa is the award-winning hosted map and API platform from Europa Technologies. It delivers high quality, fully maintained, digital maps and geodata directly to your web applications, desktop GIS and mobile apps. Use viaEuropa to drive location intelligent solutions quickly, easily and efficiently.

viaEuropa supports a variety of high-quality content from Ordnance Survey, Ordnance Survey Northern Ireland, Bluesky International, Government of Jersey, JBA Risk Management, British Geological Survey, MB International and OceanWise.


How can we help you?

Do get in touch if you would like more details about we can help you optimise FTTP networks or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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