Consumer Profiles
for Estonia
Consumer Profiles for Estonia uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Estonia
This Consumer Profiles product presents the population of Estonia, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Estonia. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Estonia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Estonia – 5-digit Postcodes
The most northerly of the three Baltic States, the Republic of Estonia is situated in northern Europe and is bordered by Latvia and Russia. Estonia comprises the mainland and 2,222 islands in the Baltic Sea. Its capital is Tallinn.
The sovereign state of Estonia is a democratic unitary parliamentary republic and divided into fifteen counties. Estonia experienced centuries of rule by different nations - Denmark, Poland, Germany and Russia, as well as periods of independence. In 1987, the peaceful, “Singing Revolution” began against Soviet rule, which culminated in independence in 1991.
Estonia has one of Europe’s smallest populations, but it has become one of the most economically successful of the European Union’s newer members. Estonia has an advanced economy and performs well in health and educational provisions for its citizens. Its population is heavily urbanised.
It is highly dependent on trade, but has a strong service industry, contributing around 60% towards the economy, followed by industry and then agriculture. The main industries are construction, food and electronics. Tallinn has emerged as a financial hub. As one of the most digitally advanced nations, Estonia was the first country to hold an Internet-based election.
Culturally diverse, and reflecting its history,109 languages are spoken in Estonia. The country has a lively musical heritage, interesting architectural heritage and a vibrant literary and media scene.
Estonia is a member of The United Nations and the European Union.
Product Details
Consumer Profiles for Estonia | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Omavalitsuste | 5-digit Postcodes | |
Number of Regions | 79 | 5,387 | |
Average Population/Region | 17,000 | 250 |
Consumer Classifications
For each region type available, Consumer Profiles for Estonia data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Estonia data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Estonia
Extend your market insight into Estonia with these compatible add-on products. Ask about special pricing for map data bundles.
Postcodes / Zipcodes
For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.
Arrange your digital map licensing through us with the assurance of great value from your data investment.
How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Estonia (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.