Purchasing Power
for Estonia

Purchasing Power
for Estonia

Purchasing Power describes the disposable income of populated areas across Estonia. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Estonia

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Estonia and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Estonia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of EstoniaEstonia – 5-digit Postcodes

Number of Regions
Avg Population / Region
The most northerly of the three Baltic States, the Republic of Estonia is situated in northern Europe and is bordered by Latvia and Russia. Estonia comprises the mainland and 2,222 islands in the Baltic Sea. Its capital is Tallinn.
The sovereign state of Estonia is a democratic unitary parliamentary republic and divided into fifteen counties. Estonia experienced centuries of rule by different nations - Denmark, Poland, Germany and Russia, as well as periods of independence. In 1987, the peaceful, “Singing Revolution” began against Soviet rule, which culminated in independence in 1991.
Estonia has one of Europe’s smallest populations, but it has become one of the most economically successful of the European Union’s newer members. Estonia has an advanced economy and performs well in health and educational provisions for its citizens. Its population is heavily urbanised.
It is highly dependent on trade, but has a strong service industry, contributing around 60% towards the economy, followed by industry and then agriculture. The main industries are construction, food and electronics. Tallinn has emerged as a financial hub. As one of the most digitally advanced nations, Estonia was the first country to hold an Internet-based election.
Culturally diverse, and reflecting its history,109 languages are spoken in Estonia. The country has a lively musical heritage, interesting architectural heritage and a vibrant literary and media scene.
Estonia is a member of The United Nations and the European Union.

Product details

Purchasing Power for Estonia
Administrative Postcode Small Area
Region Type Omavalitsuste 5-digit Postcodes
Number of Regions 79 5,387
Average Population/Region 17,000 250
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Estonia? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Estonia is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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