Consumer Profiles
for Iceland
Consumer Profiles for Iceland uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Iceland
This Consumer Profiles product presents the population of Iceland, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Iceland. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Iceland can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Iceland – 3-digit Postcodes
The Nordic island of Iceland is situated in the North Atlantic Ocean, south-east of Greenland. Its closest neighbours are Greenland and the Faroe Islands, followed by Scotland. It is one Europe’s most sparsely populated countries, with two-thirds of the population living in or around the capital city of Reykjavik.
Iceland was under Norwegian and then Danish rule for many years. It gained independence in 1918, with the founding of a republic in 1944. It is a representative democracy and a parliamentary republic divided into eight regions.
For much of the twentieth century, Iceland was a relatively poor country, but developed into one of the most prosperous economies in the world, largely due to its fishing industry. In 2008 and the world financial crisis, however, the banking infrastructure of Iceland collapsed.
The fishing industry still contributes around 40% to the country’s economy, but is a contracting sector. Iceland has diversified into manufacturing and service industries. It has one of the greenest economies in the world and runs itself almost entirely on renewable energy. Tourism (especially ecotourism) is now a huge contributor to the economy, and a growing sector.
Culturally, Iceland is very Nordic. It has a strong heritage in art, literature, music and a lively media scene. The population is one of the world’s healthiest. From a Lutheran tradition, Iceland is now a strongly secular nation, with one of the highest proportions of atheists.
Iceland’s position between Europe and North America remains important. It is a member of United Nations and NATO. It is the only member of NATO without a standing army.
Product Details
Consumer Profiles for Iceland | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Sveitarfélög | 3-digit Postcodes | |
Number of Regions | 72 | 163 | |
Average Population/Region | 4,700 | 2,100 |
Consumer Classifications
For each region type available, Consumer Profiles for Iceland data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Iceland data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Iceland
Extend your market insight into Iceland with these compatible add-on products. Ask about special pricing for map data bundles.
Postcodes / Zipcodes
For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
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How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Iceland (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.