Purchasing Power
for Iceland

Purchasing Power
for Iceland

Purchasing Power describes the disposable income of populated areas across Iceland. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Iceland

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Iceland and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Iceland can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of IcelandIceland – 3-digit Postcodes

Number of Regions
Avg Population / Region
The Nordic island of Iceland is situated in the North Atlantic Ocean, south-east of Greenland. Its closest neighbours are Greenland and the Faroe Islands, followed by Scotland. It is one Europe’s most sparsely populated countries, with two-thirds of the population living in or around the capital city of Reykjavik.
Iceland was under Norwegian and then Danish rule for many years. It gained independence in 1918, with the founding of a republic in 1944. It is a representative democracy and a parliamentary republic divided into eight regions.
For much of the twentieth century, Iceland was a relatively poor country, but developed into one of the most prosperous economies in the world, largely due to its fishing industry. In 2008 and the world financial crisis, however, the banking infrastructure of Iceland collapsed.
The fishing industry still contributes around 40% to the country’s economy, but is a contracting sector. Iceland has diversified into manufacturing and service industries. It has one of the greenest economies in the world and runs itself almost entirely on renewable energy. Tourism (especially ecotourism) is now a huge contributor to the economy, and a growing sector.
Culturally, Iceland is very Nordic. It has a strong heritage in art, literature, music and a lively media scene. The population is one of the world’s healthiest. From a Lutheran tradition, Iceland is now a strongly secular nation, with one of the highest proportions of atheists.
Iceland’s position between Europe and North America remains important. It is a member of United Nations and NATO. It is the only member of NATO without a standing army.

Product details

Purchasing Power for Iceland
Administrative Postcode Small Area
Region Type Sveitarfélög 3-digit Postcodes
Number of Regions 72 163
Average Population/Region 4,700 2,100
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Iceland? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Iceland is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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