Consumer Profiles
for New Zealand
Consumer Profiles for New Zealand uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for New Zealand
This Consumer Profiles product presents the population of New Zealand, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in New Zealand. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for New Zealand can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
New Zealand – Meshblocks
Situated in the southwestern Pacific Ocean, New Zealand lies about 1200 miles east of Australia, across the Tasman Sea. It is made up of two main islands, North Island and South Island, and over 700 smaller islands. Its nearest neighbours are Fiji, Tonga and New Caledonia. The capital city is Wellington.
It is thought that New Zealand was one of the last ever land masses to have been settled by humans.
It is a constitutional monarchy and parliamentary democracy, divided into sixty-seven territorial authorities and eleven regional councils. The Realm of New Zealand, is a commonwealth realm and includes Tokelau, the Ross Dependency (in Antarctica), the Cook Islands and Niue. Although New Zealand does not have full governance over these places it has strong constitutional ties and the nationality law treats the citizens as New Zealanders.
A wealthy nation, with an advanced economy, New Zealand ranks highly in international country comparisons, such as quality of life. The majority of inhabitants live on the North Island and urban living is dominant. Over two thirds of the population is of European descent, with the Maori population the largest minority.
Over the years, New Zealand has moved from an agrarian economy to one which is strong in the service sector. Tourism is a very important part of the economy. New Zealand relies heavily on international trade.
Culturally, New Zealand is influenced by Maori culture and Pakeha (European New Zealand) culture. Maori influences are particularly present in art, architecture, music and musical instruments. The national sport is Rugby and the Maori haka is part of New Zealand culture when it is performed by the All Blacks team.
New Zealand is a member of a number of organisations- including the United Nations, the Commonwealth of Nations and ANZUS.
Product Details
Consumer Profiles for New Zealand | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Statistical Areas 2 | 4-digit Postcodes | Meshblocks |
Number of Regions | 2,174 | 1,080 | 52,929 |
Average Population/Region | 2,300 | 4,600 | 93 |
Consumer Classifications
For each region type available, Consumer Profiles for New Zealand data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for New Zealand data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for New Zealand
Extend your market insight into New Zealand with these compatible add-on products. Ask about special pricing for map data bundles.
Postcodes / Zipcodes
For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.
Arrange your digital map licensing through us with the assurance of great value from your data investment.
How can we help you?
Do get in touch if you would like more details about Consumer Profiles for New Zealand (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.