Purchasing Power
for New Zealand

Purchasing Power describes the disposable income of populated areas across New Zealand. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for New Zealand

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within New Zealand and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for New Zealand can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of New ZealandNew Zealand – Meshblocks

52929
Number of Regions
93
Avg Population / Region

Situated in the southwestern Pacific Ocean, New Zealand lies about 1200 miles east of Australia, across the Tasman Sea. It is made up of two main islands, North Island and South Island, and over 700 smaller islands. Its nearest neighbours are Fiji, Tonga and New Caledonia. The capital city is Wellington.
It is thought that New Zealand was one of the last ever land masses to have been settled by humans.
It is a constitutional monarchy and parliamentary democracy, divided into sixty-seven territorial authorities and eleven regional councils. The Realm of New Zealand, is a commonwealth realm and includes Tokelau, the Ross Dependency (in Antarctica), the Cook Islands and Niue. Although New Zealand does not have full governance over these places it has strong constitutional ties and the nationality law treats the citizens as New Zealanders.
A wealthy nation, with an advanced economy, New Zealand ranks highly in international country comparisons, such as quality of life. The majority of inhabitants live on the North Island and urban living is dominant. Over two thirds of the population is of European descent, with the Maori population the largest minority.
Over the years, New Zealand has moved from an agrarian economy to one which is strong in the service sector. Tourism is a very important part of the economy. New Zealand relies heavily on international trade.
Culturally, New Zealand is influenced by Maori culture and Pakeha (European New Zealand) culture. Maori influences are particularly present in art, architecture, music and musical instruments. The national sport is Rugby and the Maori haka is part of New Zealand culture when it is performed by the All Blacks team.
New Zealand is a member of a number of organisations- including the United Nations, the Commonwealth of Nations and ANZUS.

Product Details

Purchasing Power for New Zealand
Administrative Postcode Small Area
Available
Region Type Statistical Areas 2 4-digit Postcodes Meshblocks
Number of Regions 2,174 1,080 52,929
Average Population/Region 2,300 4,600 93
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional Variables

Please see the table above for availability of the following additional variables.

Retail Spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail Turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail Centrality Index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer Spend by Product Groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond New Zealand? Purchasing Power data is available for a wide range of countries…

Other Countries

Data Formats & Delivery

Purchasing Power for New Zealand is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for New Zealand

Extend your market insight into New Zealand with these compatible add-on products. Ask about special pricing for map data bundles.

Postcodes / Zipcodes

Postcodes / Zipcodes

For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.

Postcodes
Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Consumer Profiles

Free Data Life Support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Purchasing Power for New Zealand (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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