Consumer Profiles
for Ireland

Consumer Profiles for Ireland uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for Ireland

This Consumer Profiles product presents the population of Ireland, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Ireland. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Ireland can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of IrelandIreland – Small Areas

18641
Number of Regions
270
Avg Population / Region

Situated in the North Atlantic, to the west of Great Britain, the island of Ireland is the third largest island in Europe. Geopolitically the island is divided into The Republic of Ireland which occupies 5/6 of the island, and Northern Ireland which, along with Great Britain, forms the United Kingdom. The capital city is Dublin.
Historically there has been unrest. In 1921, the British government split the island into the protestant north and catholic south. A year later the south seceded to form an independent state. There followed years of conflict, until, in 1999 a communal power-sharing agreement was reached.
Ireland is a parliamentary democracy, based upon the British system. It is divided into twenty-six counties. It ranks among one of the most developed nations as well as one of the wealthiest countries in the word in terms of GDP per capita.
The population dropped dramatically in the latter part of the nineteenth century due to famine and emigration. Large numbers of Irish left due to poverty, but the prosperity of more recent years has seen a number of European immigrants enter the country as well as some returning nationals, so population is rising again.
It has an open economy, and is a highly developed knowledge economy, especially in the areas of life science, agribusiness, food tech and technology.
Culturally the country is very rich and due to the history of emigration, the Irish culture has pervaded across the globe and given it an international cultural presence. It has an immense literary and musical heritage, as well as art and science.
Ireland is a member of the European Union.

Product Details

Consumer Profiles for Ireland
Administrative Postcode Small Area
Available
Region Type Electoral Divisions (former Wards/DEDs) Small Areas
Number of Regions 3,441 18,641
Average Population/Region 1,400 270

Consumer Classifications

For each region type available, Consumer Profiles for Ireland data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver, too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Ireland? Consumer Profiles is available in a wide range of countries…

Other Countries

Data Formats & Delivery

Consumer Profiles for Ireland data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Ireland

Extend your market insight into Ireland with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

Purchasing Power

Free Data Life Support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Consumer Profiles for Ireland (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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