Purchasing Power
for Ireland

Purchasing Power
for Ireland

Purchasing Power describes the disposable income of populated areas across Ireland. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Ireland

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Ireland and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Ireland can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of IrelandIreland – Small Areas

Number of Regions
Avg Population / Region
Situated in the North Atlantic, to the west of Great Britain, the island of Ireland is the third largest island in Europe. Geopolitically the island is divided into The Republic of Ireland which occupies 5/6 of the island, and Northern Ireland which, along with Great Britain, forms the United Kingdom. The capital city is Dublin.
Historically there has been unrest. In 1921, the British government split the island into the protestant north and catholic south. A year later the south seceded to form an independent state. There followed years of conflict, until, in 1999 a communal power-sharing agreement was reached.
Ireland is a parliamentary democracy, based upon the British system. It is divided into twenty-six counties. It ranks among one of the most developed nations as well as one of the wealthiest countries in the word in terms of GDP per capita.
The population dropped dramatically in the latter part of the nineteenth century due to famine and emigration. Large numbers of Irish left due to poverty, but the prosperity of more recent years has seen a number of European immigrants enter the country as well as some returning nationals, so population is rising again.
It has an open economy, and is a highly developed knowledge economy, especially in the areas of life science, agribusiness, food tech and technology.
Culturally the country is very rich and due to the history of emigration, the Irish culture has pervaded across the globe and given it an international cultural presence. It has an immense literary and musical heritage, as well as art and science.
Ireland is a member of the European Union.

Product details

Purchasing Power for Ireland
Administrative Postcode Small Area
Region Type Electoral Divisions (former Wards/DEDs) Small Areas
Number of Regions 3,441 18,641
Average Population/Region 1,400 270
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Ireland? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Ireland is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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