Consumer Profiles
for Hong Kong

Consumer Profiles
for Hong Kong

Consumer Profiles for Hong Kong uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for Hong Kong

This Consumer Profiles product presents the population of Hong Kong, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Hong Kong. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Hong Kong can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of Hong KongHong Kong – Constituency Areas

452
Number of Regions
17000
Avg Population / Region
Situated on the eastern Pearl River Delta, on China’s southern coast with the South China Sea, the Hong Kong Special Administrative Region (SAR) of the People’s Republic of China, is defined as a city and administrative region. Thirty-seven miles east of Macau, Hong Kong is one of the most densely populated places in the world.
Incorporated into China during the Qin dynasty, Hong Kong was established as a Portuguese trading post before it became a British colony in 1841. It expanded to the Kowloon Peninsula in 1860, and further still when Britain obtained a 99-year lease of the New Territories in 1898. Hong Kong was occupied by the Japanese in WWII, with British administration resuming after the war. It was transferred to China in 1997.
Today, Hong Kong maintains separate governing and economic systems to mainland China, following the principle of ‘’one country, two systems’’. The governing regime, however, is not fully representative of the Hong Kong population. It is divided into eighteen districts, each with its own council.
Hong Kong is one of the world’s most significant financial centres and commercial ports. In the past it was a strong manufacturer, but its economy relies overwhelmingly on the service sector, much of it from the public sector. Shipping and tourism are important contributors.
Hong Kong has the largest number of skyscrapers in the world, and a highly developed, reliable public transport system. It generates most of its electricity locally.
Culturally diverse and a true hybrid of east and west, Hong Kong has developed its own cultural identity, despite the majority Chinese population. Since 1997, the majority of the population identifies as ‘’Hong Konger’’. Traditional Chinese family values and sense of duty prevail.
“Cantopop” or Hong Kong style of pop music, emerged in the 1970s and still remains strong. Food is predominantly Cantonese in origin. The film industry was always strong in Hong Kong but has declined significantly since 1997. Sport and recreation are key components of Hong Kong life and it hosts a number of important events, including Dragon boat racing, rugby sevens, tennis and equestrian events.
On the world stage, whilst not a country in its own right, Hong Kong participates in a number of organisations such as APEC, the IMF and Interpol.

Product details

Consumer Profiles for Hong Kong
Administrative Postcode Small Area
Available
Region Type Districts Constituency Areas
Number of Regions 18 452
Average Population/Region 420,000 17,000

Consumer classifications

For each region type available, Consumer Profiles for Hong Kong data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Hong Kong? Consumer Profiles is available in a wide range of countries…

Other Countries

Data formats & delivery

Consumer Profiles for Hong Kong data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Hong Kong

Extend your market insight into Hong Kong with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

Purchasing Power

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Support
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