Purchasing Power
for Hong Kong

Purchasing Power describes the disposable income of populated areas across Hong Kong. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Hong Kong

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Hong Kong and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Hong Kong can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of Hong KongHong Kong – Constituency Areas

452
Number of Regions
17000
Avg Population / Region

Situated on the eastern Pearl River Delta, on China’s southern coast with the South China Sea, the Hong Kong Special Administrative Region (SAR) of the People’s Republic of China, is defined as a city and administrative region. Thirty-seven miles east of Macau, Hong Kong is one of the most densely populated places in the world.
Incorporated into China during the Qin dynasty, Hong Kong was established as a Portuguese trading post before it became a British colony in 1841. It expanded to the Kowloon Peninsula in 1860, and further still when Britain obtained a 99-year lease of the New Territories in 1898. Hong Kong was occupied by the Japanese in WWII, with British administration resuming after the war. It was transferred to China in 1997.
Today, Hong Kong maintains separate governing and economic systems to mainland China, following the principle of ‘’one country, two systems’’. The governing regime, however, is not fully representative of the Hong Kong population. It is divided into eighteen districts, each with its own council.
Hong Kong is one of the world’s most significant financial centres and commercial ports. In the past it was a strong manufacturer, but its economy relies overwhelmingly on the service sector, much of it from the public sector. Shipping and tourism are important contributors.
Hong Kong has the largest number of skyscrapers in the world, and a highly developed, reliable public transport system. It generates most of its electricity locally.
Culturally diverse and a true hybrid of east and west, Hong Kong has developed its own cultural identity, despite the majority Chinese population. Since 1997, the majority of the population identifies as ‘’Hong Konger’’. Traditional Chinese family values and sense of duty prevail.
“Cantopop” or Hong Kong style of pop music, emerged in the 1970s and still remains strong. Food is predominantly Cantonese in origin. The film industry was always strong in Hong Kong but has declined significantly since 1997. Sport and recreation are key components of Hong Kong life and it hosts a number of important events, including Dragon boat racing, rugby sevens, tennis and equestrian events.
On the world stage, whilst not a country in its own right, Hong Kong participates in a number of organisations such as APEC, the IMF and Interpol.

Product Details

Purchasing Power for Hong Kong
Administrative Postcode Small Area
Available
Region Type Districts Constituency Areas
Number of Regions 18 452
Average Population/Region 420,000 17,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional Variables

Please see the table above for availability of the following additional variables.

Retail Spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail Turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail Centrality Index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer Spend by Product Groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Hong Kong? Purchasing Power data is available for a wide range of countries…

Other Countries

Data Formats & Delivery

Purchasing Power for Hong Kong is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Hong Kong

Extend your market insight into Hong Kong with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Consumer Profiles

Free Data Life Support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Purchasing Power for Hong Kong (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

What is half of six?
Slide to select your answer: 0