Consumer Profiles
for Slovakia
Consumer Profiles for Slovakia uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.
Consumer Profiles for Slovakia
This Consumer Profiles product presents the population of Slovakia, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Slovakia. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Slovakia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Slovakia – Basic Settlements Units
Slovakia – Basic Settlements UnitsA landlocked country in central Europe, the Republic of Slovakia is bordered by the Czechia, Poland, Ukraine, Hungary and Austria. The capital city is Bratislava.
Slovakia is a parliamentary democratic republic and divided into eight regions call kraje. It has had a history of integration and takeover by various tribes and empires. After the Velvet Revolution of 1989, which peacefully ended communist rule in Czechoslovakia, there followed the dissolution of the state of Czechoslovakia and the subsequent independence of the states of Slovakia and the Czech Republic. Despite strong regional disparity, around 90% of the adult population own their own homes. Slovakia has a distinct Romany population which suffers distinct deprivation.
It is a developed country with a high-income economy and high standard of living. There is some strong regional disparity and although around 90% of the adult population own their own homes, Slovakia has a distinct Romany population which suffers marked deprivation.
Slovakia’s economy benefits most from the service sector, but industry is important. Slovakia is one of the highest car manufacturing countries in Europe, and electrical engineering is also an important industry.
Tourism is strong and foreign visitors tend to be from the neighbouring states of Czechia, Poland and Germany.
Right at the heart of Europe and with a history entwined with that of its neighbours, Slovakia has nevertheless retained its very distinct culture and language. The folk tradition remains rooted in Slovakia and is evident in music, literature, art and architecture. Ice hockey is one of the most prevalent team sports.
Slovakia is a member of the United Nations, NATO and the European Union.
Product Details
| Consumer Profiles for Slovakia | |||
|---|---|---|---|
| Administrative | Postcode | Small Area | |
| Available | |||
| Region Type | Obce | 5-digit Postcodes | Basic Settlements Units |
| Number of Regions | 2,927 | 1,414 | 7,246 |
| Average Population/Region | 1,900 | 3,900 | 750 |
Consumer Classifications
For each region type available, Consumer Profiles for Slovakia data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.
This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.
Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.
Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.
This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.
With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.
These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.
Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.
This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver, too.
This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.
Data Formats & Delivery
Consumer Profiles for Slovakia data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.
Related products for Slovakia
Extend your market insight into Slovakia with these compatible add-on products. Ask about special pricing for map data bundles.
Postcodes / Zipcodes
For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
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How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Slovakia (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.
