Consumer Profiles
for the Philippines

Consumer Profiles for the Philippines uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for the Philippines

This Consumer Profiles product presents the population of the Philippines, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in the Philippines. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for the Philippines can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of the PhilippinesPhilippines – Barangays

42017
Number of Regions
2600
Avg Population / Region

The Republic of the Philippines is an archipelago in Southeast Asia, situated in the western Pacific Ocean. The Philippines shares maritime borders with Taiwan, Japan, Palau9p Indonesia, Malaysia, Vietnam and China. Only eleven of the 7,650 islands which make up the archipelago are inhabited. The capital city is Manila.
The earliest inhabitants of the Philippines were a series of Austronesian peoples. In the mid-sixteenth century, after “discovery” by Magellan, the islands were colonised by the Spanish, named in honour of King Philip II of Spain and became part of the Spanish Empire for over 300 years. The Philippines became a major trading hub in the Pacific.
After revolution in the nineteenth century, the Philippines was ceded to the USA in the early twentieth century. American control over the territories was exerted until Japanese invasion during WWII and in 1946, after liberation, the islands were declared independent.
The Philippines is now a unitary sovereign state, a constitutional republic with a presidential system, but has had a stormy relationship with democracy. The country is divided into seventeen regions, which for governance, are divided into eighty-one provinces. The exception to this is the Bangsamoro autonomous region.
Ethnically very diverse, the Philippines is home to 182 living languages. The official languages are Filipino and English.
With a newly industrialised economy, the Philippines has moved from an agricultural base to an economy led by manufacturing and services. Exports include circuits and office machinery parts. The business outsourcing industry and tourism are growth areas for the Philippines. It also has a wealth of mineral resources.
The culture of the Philippines is rich in diversity, with some distinct divisions due to the island nature of the country. For centuries, it has been a melting-pot of cultures. The architecture is a mix of styles, including Hispanic and more recently “modern American”. As the Philippines is situated on the Pacific “Ring of Fire” it is susceptible to earthquakes and typhoons, reflected in the use of building materials. The folk tradition in music, dance and literature remains important. The main sport is basketball.
On the world stage, the Philippines is a member of the United Nations and ASEAN.

Product Details

Consumer Profiles for the Philippines
Administrative Postcode Small Area
Available
Region Type Municipalities and Cities Barangays
Number of Regions 1,633 42,017
Average Population/Region 67,000 2,600

Consumer Classifications

For each region type available, Consumer Profiles for the Philippines data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver, too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond the Philippines? Consumer Profiles is available in a wide range of countries…

Other Countries

Data Formats & Delivery

Consumer Profiles for the Philippines data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for the Philippines

Extend your market insight into the Philippines with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

Purchasing Power

Free Data Life Support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Consumer Profiles for the Philippines (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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