Consumer Profiles
for the Philippines
Consumer Profiles for the Philippines uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for the Philippines
This Consumer Profiles product presents the population of the Philippines, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in the Philippines. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for the Philippines can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Philippines – Barangays
The Republic of the Philippines is an archipelago in Southeast Asia, situated in the western Pacific Ocean. The Philippines shares maritime borders with Taiwan, Japan, Palau9p Indonesia, Malaysia, Vietnam and China. Only eleven of the 7,650 islands which make up the archipelago are inhabited. The capital city is Manila.
The earliest inhabitants of the Philippines were a series of Austronesian peoples. In the mid-sixteenth century, after “discovery” by Magellan, the islands were colonised by the Spanish, named in honour of King Philip II of Spain and became part of the Spanish Empire for over 300 years. The Philippines became a major trading hub in the Pacific.
After revolution in the nineteenth century, the Philippines was ceded to the USA in the early twentieth century. American control over the territories was exerted until Japanese invasion during WWII and in 1946, after liberation, the islands were declared independent.
The Philippines is now a unitary sovereign state, a constitutional republic with a presidential system, but has had a stormy relationship with democracy. The country is divided into seventeen regions, which for governance, are divided into eighty-one provinces. The exception to this is the Bangsamoro autonomous region.
Ethnically very diverse, the Philippines is home to 182 living languages. The official languages are Filipino and English.
With a newly industrialised economy, the Philippines has moved from an agricultural base to an economy led by manufacturing and services. Exports include circuits and office machinery parts. The business outsourcing industry and tourism are growth areas for the Philippines. It also has a wealth of mineral resources.
The culture of the Philippines is rich in diversity, with some distinct divisions due to the island nature of the country. For centuries, it has been a melting-pot of cultures. The architecture is a mix of styles, including Hispanic and more recently “modern American”. As the Philippines is situated on the Pacific “Ring of Fire” it is susceptible to earthquakes and typhoons, reflected in the use of building materials. The folk tradition in music, dance and literature remains important. The main sport is basketball.
On the world stage, the Philippines is a member of the United Nations and ASEAN.
Product Details
Consumer Profiles for the Philippines | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Municipalities and Cities | Barangays | |
Number of Regions | 1,633 | 42,017 | |
Average Population/Region | 67,000 | 2,600 |
Consumer Classifications
For each region type available, Consumer Profiles for the Philippines data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for the Philippines data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for the Philippines
Extend your market insight into the Philippines with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
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How can we help you?
Do get in touch if you would like more details about Consumer Profiles for the Philippines (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.