Consumer Profiles
for China
Consumer Profiles for China uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for China
This Consumer Profiles product presents the population of China, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in China. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for China can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
China – Counties and City Districts
Situated in the eastern part of the continent of Asia, with numerous land borders and an extensive maritime border, The People’s Republic of China is the most populated country and fourth largest in the world. The capital city is Beijing.
It is made up of twenty-two provinces, five autonomous regions and four municipalities-collectively referred to as “Mainland China”, as well as the special administrative regions of Hong Kong and Macau.
Mao Zedong’s Communist party established rule in 1949.Today it remains a communist, party-led state, but since the late 1970s, has undergone economic reforms. Heavily urbanised, it is an important influence in manufacturing and technology, and a large investor across the world. Its fast-growing economy is now the largest in the world. China is the world’s leading exporter and trading nation. As an ancient civilization, China is renowned for its rich cultural heritage which has laid many foundations of the modern world.
It is a member of the United Nations (permanent member of UN Security Council), G7 and a number of Pan-Asian organisations such as The Asian Infrastructure Investment Bank and APEC.
Product Details
Consumer Profiles for China | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Counties and City Districts | ||
Number of Regions | 2,859 | ||
Average Population/Region | 500,000 |
Consumer Classifications
For each region type available, Consumer Profiles for China data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for China data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for China
Extend your market insight into China with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.
Arrange your digital map licensing through us with the assurance of great value from your data investment.
How can we help you?
Do get in touch if you would like more details about Consumer Profiles for China (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.