Consumer Profiles
for Poland
Consumer Profiles for Poland uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Poland
This Consumer Profiles product presents the population of Poland, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Poland. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Poland can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Poland – 5-digit Postcodes
Situated in central Europe, the Republic of Poland is bordered by Russia, Lithuania, Germany, Ukraine, Belarus, Slovakia and Czechia. The capital city is Warsaw.
Poland is a representative democracy, and is divided into sixteen administrative provinces, called voivodeships. It has had periods of independence and well as turbulent times of domination by other countries. Poland was invaded by Nazi Germany during World War ll and millions of Poles were killed, around half of them Jewish. Infamously, a number of concentration camps were established in Poland. Post-war, the Soviets instituted a communist government, but the establishment of the Solidarity trade union in Gdansk in 1980, ensured that Poland was the birthplace of the Soviet bloc’s first recognised independent political movement. With free elections in 1989 and 1990, Poland achieved independence from Soviet Russia.
It is now a developed market economy and one of the most robust in Europe. It is also considered to be one of the world’s most dynamic economies. Most significant is the service sector, particularly banking and finance, with tourism a growing area. Industries include machine-building, ship-building and chemicals. Agriculture makes a lesser contribution to the economy, and the population has become more urbanised.
Poles are notoriously proud of their national identity and there is strong cultural heritage throughout art, architecture, music, literature and science and fashion. The Polish media and film scene is robust and lively. Fifteen of its sixteen UNESCO World Heritage sites are cultural.
On the world stage, Poland is a member of the United Nations, NATO and the European Union.
Product Details
Consumer Profiles for Poland | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Gminy/Miasta | 5-digit Postcodes | |
Number of Regions | 3,147 | 20,464 | |
Average Population/Region | 12,000 | 1,900 |
Consumer Classifications
For each region type available, Consumer Profiles for Poland data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Poland data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Poland
Extend your market insight into Poland with these compatible add-on products. Ask about special pricing for map data bundles.
Postcodes / Zipcodes
For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.
Arrange your digital map licensing through us with the assurance of great value from your data investment.
How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Poland (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.