Purchasing Power
for Poland

Purchasing Power describes the disposable income of populated areas across Poland. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Poland

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Poland and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Poland can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of PolandPoland – 5-digit Postcodes

20464
Number of Regions
1900
Avg Population / Region

Situated in central Europe, the Republic of Poland is bordered by Russia, Lithuania, Germany, Ukraine, Belarus, Slovakia and Czechia. The capital city is Warsaw.
Poland is a representative democracy, and is divided into sixteen administrative provinces, called voivodeships. It has had periods of independence and well as turbulent times of domination by other countries. Poland was invaded by Nazi Germany during World War ll and millions of Poles were killed, around half of them Jewish. Infamously, a number of concentration camps were established in Poland. Post-war, the Soviets instituted a communist government, but the establishment of the Solidarity trade union in Gdansk in 1980, ensured that Poland was the birthplace of the Soviet bloc’s first recognised independent political movement. With free elections in 1989 and 1990, Poland achieved independence from Soviet Russia.
It is now a developed market economy and one of the most robust in Europe. It is also considered to be one of the world’s most dynamic economies. Most significant is the service sector, particularly banking and finance, with tourism a growing area. Industries include machine-building, ship-building and chemicals. Agriculture makes a lesser contribution to the economy, and the population has become more urbanised.
Poles are notoriously proud of their national identity and there is strong cultural heritage throughout art, architecture, music, literature and science and fashion. The Polish media and film scene is robust and lively. Fifteen of its sixteen UNESCO World Heritage sites are cultural.
On the world stage, Poland is a member of the United Nations, NATO and the European Union.

Product details

Purchasing Power for Poland
Administrative Postcode Small Area
Available
Region Type Gminy/Miasta 5-digit Postcodes
Number of Regions 3,147 20,464
Average Population/Region 12,000 1,900
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Poland? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Poland is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Poland

Extend your market insight into Poland with these compatible add-on products. Ask about special pricing for map data bundles.

Postcodes / Zipcodes

Postcodes / Zipcodes

For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.

Postcodes
Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Consumer Profiles

Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Purchasing Power for Poland (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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