Consumer Profiles
for Argentina

Consumer Profiles for Argentina uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Argentina

This Consumer Profiles product presents the population of Argentina, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Argentina. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Argentina can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Argentina – Fracciones

5431

Number of Regions

8300

Avg Population / Region

Country Summary

Situated in the southern half of South America, the Argentine Republic is the second largest country in the continent and the largest Spanish speaking country in the world. It shares land borders with Chile, Bolivia, Paraguay, Brazil and Uruguay, and has a south Atlantic coastline. Argentina claims sovereignty over part of Antarctica, South Georgia, the Falkland Islands and the South Sandwich Islands. The capital is Buenos Aires.
The Incan Empire extended into the northwest, and Spanish colonisation occurred in the 1500s. After battles for independence and civil war, Argentina became a federation in 1861 and relative peace and stability followed.
By the 1900s, Argentina’s economy had become one of the most successful in the world. The Great Depression in 1930s, and a coup, caused it to recede into political instability and economic decline. In 1946, the populist, Juan Peron, became leader, nationalised much of the industry and began a programme of suppression. For years Argentina was in turmoil, with various military coups, juntas and state terrorism. Democracy returned in the 1980s but was haunted by Peronist policies. A conservative leader was finally democratically elected in 2015. Today, Argentina is a federal constitutional republic and representative democracy. It is a federation of twenty-three provinces and one autonomous city, Buenos Aires.
A regional power, and developing economy, it remains a country with vast amounts of unrealised economic potential, particularly with its wealth of mineral resources. Manufacturing is a significant component of industrial Argentina. Much of it is derived from its agricultural past, such as tobacco, food processing and leather. Other industries include automotive, steel, plastics, textiles, glass and the important wine industry. Tourism is a growth area. Argentina’s print media industry is very highly developed.
Argentinians refer to the country as “cristol de razas” (melting pot), as it is so distinctly a country of immigrants. So many ethnic strata make up the population, from the indigenous peoples to colonisers from Spain, slaves brought from Africa and then massive immigration waves from Europe, especially from Italy and Spain. The number of immigrants 1850-1950, was second only to the USA. Today, Syrians, Lebanese, Chinese, Koreans and Japanese have added to the national diversity of Argentina. 92% of the population lives in or around cities.
The culture of Argentina is depicted in the variety of its food and cuisine. Famous for its beef, Argentina has the highest consumption of red meat in the world. It is renowned for rich and varied architectural styles, a wealth of great literature, classical and traditional music and a thriving film industry. Buenos Aires is one of the great theatre capitals of the world and Argentina is known worldwide for the tango. Soccer is hugely important, but the national sport is pato.
On the world stage, Argentina is a member of the United Nations, G20, the Community of Latin American and Caribbean States and is a candidate for OECD.

Product details

	Consumer Profiles for Argentina
	Administrative	Postcode	Small Area
Available
Region Type	Departamentos		Fracciones
Number of Regions	527		5,431
Average Population/Region	86,000		8,300

Consumer classifications

For each region type available, Consumer Profiles for Argentina data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Type A - High earning urban professionals

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Type B - Comfortably off empty nesters

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Type C - Modern and pragmatic over-50s

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Type D - Well informed modern consumers

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Type E - Affluent highly educated urban families

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Type F - Security-conscious seniors

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Type G - Lower / middle class socialisers

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Type H - Younger lower and middle class consumers

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Type I - Modern younger families

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver too.

Type J - Low-income younger consumers

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Argentina? Consumer Profiles is available in a wide range of countries…

Other Countries

Data formats & delivery

Consumer Profiles for Argentina data is available in many popular GIS formats, including:

Esri Shapefile
Esri File GeoDatabase
MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault

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Do get in touch if you would like more details about Consumer Profiles for Argentina (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

Duncan Hill

+44 (0)1932 64 55 60
dhill@europa.uk.com

Warren Vick

+44 (0)1932 64 55 50
wvick@europa.uk.com

Consumer Profiles
for Argentina

Consumer Profiles
for Argentina