Purchasing Power
for Argentina

Purchasing Power
for Argentina

Purchasing Power describes the disposable income of populated areas across Argentina. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Argentina

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Argentina and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Argentina can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Book a Demo

Flag of ArgentinaArgentina – Fracciones

Number of Regions
Avg Population / Region
Situated in the southern half of South America, the Argentine Republic is the second largest country in the continent and the largest Spanish speaking country in the world. It shares land borders with Chile, Bolivia, Paraguay, Brazil and Uruguay, and has a south Atlantic coastline. Argentina claims sovereignty over part of Antarctica, South Georgia, the Falkland Islands and the South Sandwich Islands. The capital is Buenos Aires.
The Incan Empire extended into the northwest, and Spanish colonisation occurred in the 1500s. After battles for independence and civil war, Argentina became a federation in 1861 and relative peace and stability followed.
By the 1900s, Argentina’s economy had become one of the most successful in the world. The Great Depression in 1930s, and a coup, caused it to recede into political instability and economic decline. In 1946, the populist, Juan Peron, became leader, nationalised much of the industry and began a programme of suppression. For years Argentina was in turmoil, with various military coups, juntas and state terrorism. Democracy returned in the 1980s but was haunted by Peronist policies. A conservative leader was finally democratically elected in 2015. Today, Argentina is a federal constitutional republic and representative democracy. It is a federation of twenty-three provinces and one autonomous city, Buenos Aires.
A regional power, and developing economy, it remains a country with vast amounts of unrealised economic potential, particularly with its wealth of mineral resources. Manufacturing is a significant component of industrial Argentina. Much of it is derived from its agricultural past, such as tobacco, food processing and leather. Other industries include automotive, steel, plastics, textiles, glass and the important wine industry. Tourism is a growth area. Argentina’s print media industry is very highly developed.
Argentinians refer to the country as “cristol de razas” (melting pot), as it is so distinctly a country of immigrants. So many ethnic strata make up the population, from the indigenous peoples to colonisers from Spain, slaves brought from Africa and then massive immigration waves from Europe, especially from Italy and Spain. The number of immigrants 1850-1950, was second only to the USA. Today, Syrians, Lebanese, Chinese, Koreans and Japanese have added to the national diversity of Argentina. 92% of the population lives in or around cities.
The culture of Argentina is depicted in the variety of its food and cuisine. Famous for its beef, Argentina has the highest consumption of red meat in the world. It is renowned for rich and varied architectural styles, a wealth of great literature, classical and traditional music and a thriving film industry. Buenos Aires is one of the great theatre capitals of the world and Argentina is known worldwide for the tango. Soccer is hugely important, but the national sport is pato.
On the world stage, Argentina is a member of the United Nations, G20, the Community of Latin American and Caribbean States and is a candidate for OECD.

Product details

Purchasing Power for Argentina
Administrative Postcode Small Area
Region Type Departamentos Fracciones
Number of Regions 527 5,431
Average Population/Region 86,000 8,300
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Argentina? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Argentina is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products for Argentina

Extend your market insight into Argentina with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries


Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.


Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Consumer Profiles

Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power for Argentina (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.