Consumer Profiles
for Spain
Consumer Profiles for Spain uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Spain
This Consumer Profiles product presents the population of Spain, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Spain. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Spain can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Spain – Census-Sections
Situated in southwestern Europe, on the Iberian Peninsula, the Kingdom of Spain is the fourth largest country in Europe. It borders France, Andorra and Portugal and has extensive Atlantic and Mediterranean coastlines. Comprising the Spanish mainland as well as the Canary Islands and Balearic Islands, it is divided into seventeen autonomous communities and two autonomous cities. The capital is Madrid.
Spain suffered a devastating civil war (1936-1939) and subsequently endured years of Franco’s dictatorship. Since 1975 it has been a secular parliamentary democracy and a parliamentary monarchy.
Historically, Spain was one of the most powerful nations in the world. A leader in global exploration and trade, its economy is now based on manufacturing and services, with tourism remaining an important component. It has a population which is declining slightly and is heavily urbanised.
Spain’s position at the crossroads of Europe, Africa, the Atlantic and Mediterranean has made it an important nation historically as well as a cultural melting pot, which has influenced the arts, architecture and food of the country.
It is a key member of various organisations including the United Nations, NATO and the European Union.
Product Details
Consumer Profiles for Spain | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Municipios | 5-digit Postcodes | Census-Sections |
Number of Regions | 8,131 | 10,855 | 36,348 |
Average Population/Region | 5,800 | 4,300 | 1,300 |
Consumer Classifications
For each region type available, Consumer Profiles for Spain data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Spain data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Spain
Extend your market insight into Spain with these compatible add-on products. Ask about special pricing for map data bundles.
Postcodes / Zipcodes
For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.
Arrange your digital map licensing through us with the assurance of great value from your data investment.
How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Spain (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.