Consumer Profiles
for Egypt

Consumer Profiles
for Egypt

Consumer Profiles for Egypt uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for Egypt

This Consumer Profiles product presents the population of Egypt, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Egypt. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for Egypt can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of EgyptEgypt – Muḥāfaẓāt

27
Number of Regions
3700000
Avg Population / Region
Situated in north-east Africa and crossing into south-west Asia with the Sinai Peninsula, the Arab Republic of Egypt is a transcontinental country. It shares land borders with Gaza, Israel, Sudan and Libya and coastline along the Mediterranean Sea and the Red Sea. It is the largest of the Arab countries and the capital city is Cairo.
With one of the longest histories of any country, Egypt is famed for being one of the ancient cradles of civilization. Modern Egypt was established in 1922 when it gained independence from the British Empire, as a monarchy. Following revolution in 1952, it was declared a republic. A few years later it joined with Syria to form the United Arab Republic, which was disbanded in 1961. The second half of the twentieth century was peppered with social, religious and political unrest and violence. There were numerous armed conflicts with Israel, and occupation of the Gaza Strip. In 1978, the Camp David Agreement was signed and Egypt withdrew from Gaza and recognised Israel. Egypt continues to face internal challenges, from revolution in 2011 to political unrest and economic instability. The country is run as a semi-presidential republic, divided into twenty-seven governates.
Whilst much of Egypt is desert, the country has grown up along the River Nile and its economy still relies on the contribution from agriculture. The construction of the 1970 Aswan Dam and resulting Lake Nasser has removed reliance on the Nile, considerably. However, tourism, oil and petroleum related industries (including revenue from the Suez Canal) and remittances from Egyptians working overseas, are key contributors to the economy. Other than the petroleum industry, Egypt’s main exports include steel and cement, textiles, ceramics and citrus fruits. Wealth is not evenly distributed in Egypt and corruption is considered by many to have hindered its economy. Egypt is the most populated country in in North Africa and the Middle East. Urbanisation is increasing (very densely in Cairo, Alexandria and other cities around the Nile delta), although rural and urban living is currently evenly divided.
Cultural wealth is hugely important to Egypt. Ancient Egypt witnessed developments in architecture and construction, writing, agriculture, religion and government. The country is home to the Great Pyramid at Giza, which is the only one of the Seven Wonders of the Ancient World remaining today. Egyptian culture has reflected its geographical position and has developed over the centuries with influence from the Arab world, Africa and Europe. It is a cultural trend-setter for the Arab world. Art and architecture, literature and poetry, especially vernacular poetry, are the cultural mainstays of Egypt, which is considered to be the home of the belly-dance. It has a vibrant media and cinema scene. Soccer is the most popular sport.
On the world stage, Egypt is a member of the United Nations. It is a regional power and is a member of the Arab League and the African Union.

Product details

Consumer Profiles for Egypt
Administrative Postcode Small Area
Available
Region Type Muḥāfaẓāt
Number of Regions 27
Average Population/Region 3,700,000

Consumer classifications

For each region type available, Consumer Profiles for Egypt data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond Egypt? Consumer Profiles is available in a wide range of countries…

Other Countries

Data formats & delivery

Consumer Profiles for Egypt data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Egypt

Extend your market insight into Egypt with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

Purchasing Power

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