Purchasing Power
for Egypt

Purchasing Power
for Egypt

Purchasing Power describes the disposable income of populated areas across Egypt. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Egypt

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Egypt and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Egypt can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of EgyptEgypt – Muḥāfaẓāt

27
Number of Regions
3700000
Avg Population / Region
Situated in north-east Africa and crossing into south-west Asia with the Sinai Peninsula, the Arab Republic of Egypt is a transcontinental country. It shares land borders with Gaza, Israel, Sudan and Libya and coastline along the Mediterranean Sea and the Red Sea. It is the largest of the Arab countries and the capital city is Cairo.
With one of the longest histories of any country, Egypt is famed for being one of the ancient cradles of civilization. Modern Egypt was established in 1922 when it gained independence from the British Empire, as a monarchy. Following revolution in 1952, it was declared a republic. A few years later it joined with Syria to form the United Arab Republic, which was disbanded in 1961. The second half of the twentieth century was peppered with social, religious and political unrest and violence. There were numerous armed conflicts with Israel, and occupation of the Gaza Strip. In 1978, the Camp David Agreement was signed and Egypt withdrew from Gaza and recognised Israel. Egypt continues to face internal challenges, from revolution in 2011 to political unrest and economic instability. The country is run as a semi-presidential republic, divided into twenty-seven governates.
Whilst much of Egypt is desert, the country has grown up along the River Nile and its economy still relies on the contribution from agriculture. The construction of the 1970 Aswan Dam and resulting Lake Nasser has removed reliance on the Nile, considerably. However, tourism, oil and petroleum related industries (including revenue from the Suez Canal) and remittances from Egyptians working overseas, are key contributors to the economy. Other than the petroleum industry, Egypt’s main exports include steel and cement, textiles, ceramics and citrus fruits. Wealth is not evenly distributed in Egypt and corruption is considered by many to have hindered its economy. Egypt is the most populated country in in North Africa and the Middle East. Urbanisation is increasing (very densely in Cairo, Alexandria and other cities around the Nile delta), although rural and urban living is currently evenly divided.
Cultural wealth is hugely important to Egypt. Ancient Egypt witnessed developments in architecture and construction, writing, agriculture, religion and government. The country is home to the Great Pyramid at Giza, which is the only one of the Seven Wonders of the Ancient World remaining today. Egyptian culture has reflected its geographical position and has developed over the centuries with influence from the Arab world, Africa and Europe. It is a cultural trend-setter for the Arab world. Art and architecture, literature and poetry, especially vernacular poetry, are the cultural mainstays of Egypt, which is considered to be the home of the belly-dance. It has a vibrant media and cinema scene. Soccer is the most popular sport.
On the world stage, Egypt is a member of the United Nations. It is a regional power and is a member of the Arab League and the African Union.

Product details

Purchasing Power for Egypt
Administrative Postcode Small Area
Available
Region Type Muḥāfaẓāt
Number of Regions 27
Average Population/Region 3,700,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Egypt? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Egypt is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Egypt

Extend your market insight into Egypt with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Consumer Profiles

Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power for Egypt (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.