Consumer Profiles
for Colombia
Consumer Profiles for Colombia uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.
Consumer Profiles for Colombia
This Consumer Profiles product presents the population of Colombia, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Colombia. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Colombia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Colombia – Municipios
Colombia – MunicipiosThe Republic of Colombia is the fourth largest country in South America. It is bordered by Venezuela, Brazil, Ecuador, Peru and Panama and has coastline along the Pacific Ocean and the Caribbean Sea, and islands in the Atlantic Ocean. The capital city is Bogota.
Colombia was inhabited by various indigenous peoples, until colonisation by the Spanish in the 1500s. With independence from Spain in 1819, Colombia emerged as the United Provinces of New Granada, and the Republic of Colombia was declared in 1886. Since the 1960s, Colombia has suffered armed conflict and political violence. This increased markedly, but since 2005, there have been great improvements in stability and security. Colombia is run as a president participatory democratic republic, with thirty-two departments and the Capital District of Bogotá.
With one of the most prosperous economies in South America, Colombia is rich in natural resources, with substantial oil reserves, coal mines and emerald, gold, silver and platinum mines. Formerly a strongly agrarian economy, production of fruit, sugar and forest products now make up much of the agricultural sector. It is now a diversified economy. Industrial products for export include electronics, pharmaceuticals and glass. The financial sector is growing, along with tourism.
Colombia is heavily urbanised but has a very stratified society where the traditionally rich families of Spanish descent have gained from mining prosperity. This disparity has caused dissent among the majority mixed-race people. Colombia’s ethnically diverse population descended from original native inhabitants, Spanish, African slaves and European and Middle Eastern immigrants, constitutes the third highest in South America. Spanish is the main language, but a further seventy languages are spoken.
Situated at the crossroads of Central and South America, Colombia has the second highest level of bio-diversity in the world. Its lands encompass mountains, grasslands, desert and rainforest, and it is the only country in South American with coastline/islands in both Atlantic and Pacific Oceans. Its geography and diverse people have influenced the wealth and variety of Colombia’s cultural heritage, especially reflected in its cuisine. Home to a variety of artistic, literary and architectural styles, reflecting all influences, Colombia is also famed for its vibrant musical heritage. Soccer is very popular, although tejo is the national sport.
On the world stage it is a member of the United Nations, OECD and the Pacific Alliance.
Product Details
| Consumer Profiles for Colombia | |||
|---|---|---|---|
| Administrative | Postcode | Small Area | |
| Available | |||
| Region Type | Municipios | ||
| Number of Regions | 1,122 | ||
| Average Population/Region | 45,000 | ||
Consumer Classifications
For each region type available, Consumer Profiles for Colombia data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.
This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.
Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.
Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.
This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.
With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.
These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.
Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.
This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver, too.
This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.
Data Formats & Delivery
Consumer Profiles for Colombia data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.
Related products for Colombia
Extend your market insight into Colombia with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
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