Consumer Profiles
for Colombia
Consumer Profiles for Colombia uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Colombia
This Consumer Profiles product presents the population of Colombia, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Colombia. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Colombia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Colombia – Municipios
The Republic of Colombia is the fourth largest country in South America. It is bordered by Venezuela, Brazil, Ecuador, Peru and Panama and has coastline along the Pacific Ocean and the Caribbean Sea, and islands in the Atlantic Ocean. The capital city is Bogota.
Colombia was inhabited by various indigenous peoples, until colonisation by the Spanish in the 1500s. With independence from Spain in 1819, Colombia emerged as the United Provinces of New Granada, and the Republic of Colombia was declared in 1886. Since the 1960s, Colombia has suffered armed conflict and political violence. This increased markedly, but since 2005, there have been great improvements in stability and security. Colombia is run as a president participatory democratic republic, with thirty-two departments and the Capital District of Bogotá.
With one of the most prosperous economies in South America, Colombia is rich in natural resources, with substantial oil reserves, coal mines and emerald, gold, silver and platinum mines. Formerly a strongly agrarian economy, production of fruit, sugar and forest products now make up much of the agricultural sector. It is now a diversified economy. Industrial products for export include electronics, pharmaceuticals and glass. The financial sector is growing, along with tourism.
Colombia is heavily urbanised but has a very stratified society where the traditionally rich families of Spanish descent have gained from mining prosperity. This disparity has caused dissent among the majority mixed-race people. Colombia’s ethnically diverse population descended from original native inhabitants, Spanish, African slaves and European and Middle Eastern immigrants, constitutes the third highest in South America. Spanish is the main language, but a further seventy languages are spoken.
Situated at the crossroads of Central and South America, Colombia has the second highest level of bio-diversity in the world. Its lands encompass mountains, grasslands, desert and rainforest, and it is the only country in South American with coastline/islands in both Atlantic and Pacific Oceans. Its geography and diverse people have influenced the wealth and variety of Colombia’s cultural heritage, especially reflected in its cuisine. Home to a variety of artistic, literary and architectural styles, reflecting all influences, Colombia is also famed for its vibrant musical heritage. Soccer is very popular, although tejo is the national sport.
On the world stage it is a member of the United Nations, OECD and the Pacific Alliance.
Product Details
Consumer Profiles for Colombia | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Municipios | ||
Number of Regions | 1,122 | ||
Average Population/Region | 45,000 |
Consumer Classifications
For each region type available, Consumer Profiles for Colombia data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Colombia data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Colombia
Extend your market insight into Colombia with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
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Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
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