Purchasing Power
for Colombia

Purchasing Power
for Colombia

Purchasing Power describes the disposable income of populated areas across Colombia. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Colombia

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Colombia and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Colombia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of ColombiaColombia – Municipios

1122
Number of Regions
45000
Avg Population / Region

The Republic of Colombia is the fourth largest country in South America. It is bordered by Venezuela, Brazil, Ecuador, Peru and Panama and has coastline along the Pacific Ocean and the Caribbean Sea, and islands in the Atlantic Ocean. The capital city is Bogota.
Colombia was inhabited by various indigenous peoples, until colonisation by the Spanish in the 1500s. With independence from Spain in 1819, Colombia emerged as the United Provinces of New Granada, and the Republic of Colombia was declared in 1886. Since the 1960s, Colombia has suffered armed conflict and political violence. This increased markedly, but since 2005, there have been great improvements in stability and security. Colombia is run as a president participatory democratic republic, with thirty-two departments and the Capital District of Bogotá.
With one of the most prosperous economies in South America, Colombia is rich in natural resources, with substantial oil reserves, coal mines and emerald, gold, silver and platinum mines. Formerly a strongly agrarian economy, production of fruit, sugar and forest products now make up much of the agricultural sector. It is now a diversified economy. Industrial products for export include electronics, pharmaceuticals and glass. The financial sector is growing, along with tourism.
Colombia is heavily urbanised but has a very stratified society where the traditionally rich families of Spanish descent have gained from mining prosperity. This disparity has caused dissent among the majority mixed-race people. Colombia’s ethnically diverse population descended from original native inhabitants, Spanish, African slaves and European and Middle Eastern immigrants, constitutes the third highest in South America. Spanish is the main language, but a further seventy languages are spoken.
Situated at the crossroads of Central and South America, Colombia has the second highest level of bio-diversity in the world. Its lands encompass mountains, grasslands, desert and rainforest, and it is the only country in South American with coastline/islands in both Atlantic and Pacific Oceans. Its geography and diverse people have influenced the wealth and variety of Colombia’s cultural heritage, especially reflected in its cuisine. Home to a variety of artistic, literary and architectural styles, reflecting all influences, Colombia is also famed for its vibrant musical heritage. Soccer is very popular, although tejo is the national sport.
On the world stage it is a member of the United Nations, OECD and the Pacific Alliance.

Product details

Purchasing Power for Colombia
Administrative Postcode Small Area
Available
Region Type Municipios
Number of Regions 1,122
Average Population/Region 45,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Colombia? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Colombia is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Colombia

Extend your market insight into Colombia with these compatible add-on products. Ask about special pricing for map data bundles.

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Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

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Do get in touch if you would like more details about Purchasing Power for Colombia (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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