Consumer Profiles
for the United Arab Emirates

Consumer Profiles
for the United Arab Emirates

Consumer Profiles for the United Arab Emirates uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles

Consumer Profiles for the United Arab Emirates

This Consumer Profiles product presents the population of the United Arab Emirates, divided into ten easy-to-understand consumer classifications.

The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in the United Arab Emirates. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Consumer Profiles for the United Arab Emirates can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of the United Arab EmiratesUnited Arab Emirates – Regions and Sectors

Number of Regions
Avg Population / Region
Situated in western Asia, at the eastern point of the Arabian Peninsula, the United Arab Emirates (UAE) is a country made up of a federation of seven emirates, each one governed by an Emir. The emirates comprise: Abu Dhabi (the largest), Ajman, Dubai (the most populous), Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain. The UAE shares land borders with Oman and Saudi Arabia and has coastline along the Persian Gulf. The capital is Abu Dhabi.
For centuries the harsh desert area now known as UAE was home to versatile nomadic tribes and became a dominant trading point in the Persian Gulf. From the 1500s colonial expansion by the British, Dutch and Portuguese, led to European interest in the area. In 1820, the British signed a truce with leaders in the area to protect their shipping routes from piracy and in turn, to protect the coastal interests of the states which became known as the Trucial States. In 1952, oil was discovered in the region and the seven states formed the Trucial Council, under UK administration. It became clear that this was not viable and the UAE gained independence from Britain in 1971. The first national elections took place in 2006 and UAE is now run as a federal constitutional monarchy, made up of the seven Emirates, or Sheikhdoms. Together the hereditary Sheikhs (or Emirs) form a Federal Supreme Council, with one of them taking the role of leader of the council and thus President of the UAE.
Until the discovery of oil, the main contributions to the economy were fishing and pearl fishing. The economy has changed dramatically since then and revenue from oil and gas has transformed the country. Shrewd economic leadership has led to significant diversification of the economy and huge undertakings in the construction industry. Oil and gas still account for just over a quarter of economic revenues, but the service sector, especially tourism, has boomed. Sophisticated general infrastructure and IT infrastructure has ensured that UAE has attracted numerous companies and is considered a business hub. Dubai airport is now the busiest airport in the world. The majority of the population comprises working foreign nationals, and over two-thirds of the population live in Dubai and Abu Dhabi. Perceived as more liberal than its neighbours, UAE still has challenges to face in human rights arena, with particular regard to treatment of migrant workers.
Cultural influences in the UAE are Arabian with Persian, African and Indian accents. Architecture is notably Arabian in style. Music and poetry are important and the small but growing cinema scene is thriving. Investment has been made in creating UAE as an artistic hub. Museums have been developed and Abu Dhabi has established a culture district and has attracted the Guggenheim Abu Dhabi and the Louvre Abu Dhabi. Formula One, soccer and cricket are the most important sports, and Abu Dhabi hosts a Grand Prix.
On the world stage, UAE is a member of the United Nations, the Arab League and OPEC.

Product details

Consumer Profiles for the United Arab Emirates
Administrative Postcode Small Area
Region Type Regions and Sectors
Number of Regions 17
Average Population/Region 580,000

Consumer classifications

For each region type available, Consumer Profiles for the United Arab Emirates data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.

Consumer Profiles - Type A

These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type B

This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.

Consumer Profiles - Type C

Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.

Consumer Profiles - Type D

Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.

Consumer Profiles - Type E

This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.

Consumer Profiles - Type F

With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.

Consumer Profiles - Type G

These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.

Consumer Profiles - Type H

Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.

Consumer Profiles - Type I

This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver too.

Consumer Profiles - Type J

This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.

Looking beyond the United Arab Emirates? Consumer Profiles is available in a wide range of countries…

Data formats & delivery

Consumer Profiles for the United Arab Emirates data is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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Purchasing Power

Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.

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