Purchasing Power
for Ukraine

Purchasing Power
for Ukraine

Purchasing Power describes the disposable income of populated areas across Ukraine. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Ukraine

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Ukraine and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Ukraine can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of UkraineUkraine – 3-digit Postcodes

Number of Regions
Avg Population / Region
Ukraine is situated in eastern Europe and bordered by Russia, Belarus, Poland, Slovakia, Hungary, Romania and Moldova. It is Europe’s second largest country; the capital city is Kyiv.
Since independence in 1991, after the collapse of the Soviet Union, Ukraine has been a unitary republic, with a semi-presidential system. It is divided into twenty-seven administrative regions. While Russia and Ukraine share common historical origins, the western part of Ukraine holds much closer ties with its European neighbours. Consequently, it is a country veering between western European integration, and the view of Russia which sees its own interests somewhat threatened.
It is a developing country and one of the poorest in Europe. Severe corruption has hindered development. The most populated areas are the industrial east and south-east and higher levels of people live in urban rather than rural communities. Industry and the service sector are the key contributors to the economy. Industries include metals and chemicals, and the IT sector is a growing area.
Ukrainian culture is influenced by Orthodox Christianity, with strong traditions continuing though music, art and weaving. Literature and architecture have been notably influenced by the distant past, as well as communism. Since independence, literary freedoms have increased.
Ukraine is a member of the United Nations and the Council of Europe.

Product details

Purchasing Power for Ukraine
Administrative Postcode Small Area
Region Type Raioni 3-digit Postcodes
Number of Regions 691 632
Average Population/Region 63,000 69,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Ukraine? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Ukraine is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products for Ukraine

Extend your market insight into Ukraine with these compatible add-on products. Ask about special pricing for map data bundles.

Postcodes / Zipcodes

Postcodes / Zipcodes

For this unique form of geography, we offer both region & point-based postcode / zipcode map data for many countries of the world.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries


Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.


Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power for Ukraine (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.