Purchasing Power
for Honduras

Purchasing Power
for Honduras

Purchasing Power describes the disposable income of populated areas across Honduras. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Honduras

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Honduras and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Honduras can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of HondurasHonduras – Municipios

Number of Regions
Avg Population / Region
The Republic of Honduras is situated in Central America. It shares borders with Guatemala, El Salvador and Nicaragua, and has coastline along the Pacific Ocean and the Caribbean Sea. The capital city is Tegucigalpa.
Home to Mayan populations before Spanish colonisation in 1500s, Honduras gained independence from Spain in 1821. It participated in several failed attempts at Central American unity and has been a republic although years of political instability, corruption and military rule have inhibited its development. In the late 1800s, a number of American corporations invested in Honduran land. This led to a great deal of US corporate control over the country’s banana-based economy. The term “banana republic” was coined to refer to Honduras, and at one point its entire economy revolved around the fruit. Unrest, civil war and territory war with Nicaragua and El Salvador peppered the twentieth century. Honduras was dominated by the military until the mid-1980s, when a theoretical transition to free and fair elections took place. Unfortunately political instability does prevail. It is run as a presidential democratic representative republic and divided into eighteen departments.
One of the most unstable countries in Central America, Honduras is also one of the least developed. Its economy is heavily agricultural and it relies on production of coffee, fruit - especially bananas, and shrimp. Mining is important and its textiles industry is growing. Geographically susceptible to natural disasters, its agricultural-based economy has suffered some devastating losses, particularly with Hurricane Mitch in 1998, which took several years to recover from.
One of the poorest and most violent countries in Latin America, around two-thirds of the population live below the poverty line. The disparity between northern wealth and southern poverty is marked. Urbanisation is slowly increasing and a little over half of the people live in or around cities. Honduras has a population with a strong Amerindian/Spanish heritage. The main language is Spanish.
Honduras has a strong culture of music and art and soccer is the main sport.
Honduras is a member of the United Nations.

Product details

Purchasing Power for Honduras
Administrative Postcode Small Area
Region Type Municipios
Number of Regions 298
Average Population/Region 32,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Honduras? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Honduras is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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