Purchasing Power
for Lithuania

Purchasing Power
for Lithuania

Purchasing Power describes the disposable income of populated areas across Lithuania. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Lithuania

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Lithuania and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Lithuania can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of LithuaniaLithuania – 5-digit Postcodes

Number of Regions
Avg Population / Region
The Republic of Lithuania is the largest and most southerly of the Baltic states. Situated in north-eastern Europe, it is bordered by Russia, Belarus and Latvia. Lithuania’s capital city is Vilnius.
For centuries, it was inhabited by various tribes, and political unions. In the twentieth century, after declaring independence in 1918, Lithuania was systematically occupied by the Soviet Union, Nazi Germany and the Soviets again. In 1990 Lithuania was the first of the Baltic states to declare its independence from Russia, before the formal dissolution of the Soviet Union.
Lithuania is a parliamentary republic with a head of state and a head of government.
It has ten counties, which are subdivided into sixty municipalities. Lithuania was one of the first countries in the world to allow women the vote. There has been a steady growth in urbanisation, with around two thirds of the population living in cities. Emigration is also steadily increasing.
Lithuania has a mixed, free market economy. Agriculture remains an important industry, but the service sector is the largest, with tourism becoming more significant, followed by industries such as, machinery, food processing, refrigeration and electrical components. It has moved from being wholly reliant on Russia for gas supplies, to only about 30%, since its own terminal was recently opened.
Music, theatre, cinema and architecture have been particularly strong in the cultural make up of Lithuania.
It is a member of the United Nations, NATO and the European Union.

Product details

Purchasing Power for Lithuania
Administrative Postcode Small Area
Region Type Savivaldybés 5-digit Postcodes
Number of Regions 60 16,715
Average Population/Region 46,000 160
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Lithuania? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Lithuania is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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