Purchasing Power
for Mexico

Purchasing Power describes the disposable income of populated areas across Mexico. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Mexico

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Mexico and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Mexico can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of MexicoMexico – AGEB-Areas and Municipios

58636
Number of Regions
2200
Avg Population / Region

The United Mexican States is in the southern part of the continent of North America. Its land borders are with USA to the north and Guatemala and Belize to the south, with coastline along the Pacific Ocean, the Caribbean Sea and the Gulf of Mexico. It has the most Spanish speakers of any country in the world. The capital is Mexico City.
One of the ‘’cradles of civilisation’’, Mexico was home to many advanced societies, notably the Mayans and the Aztecs. In 1521, the Spanish conquered the region with the establishment of New Spain. Spanish colonisation imposed language and Catholicism on the region, whilst exploiting the indigenous peoples to mine the vast amounts of precious metals. This fusion of European and indigenous customs and traditions forged a real Mexican identity and pride, which resulted in war against and successful independence from Spain in 1821.
Mexico’s early days as a nation state were marked by years of upheaval with war and territory loss to the Americans. By the end of the nineteenth century, dictatorship resulted in a ten year civil war. Mexico is now run as a federation of states whose government is representative, democratic and republican. It is divided into 31 free and sovereign states, whose union exercises a degree of jurisdiction over Mexico City.
Its developing economy is led by the service sector, especially financial services and tourism. Producing the most cars in North America, Mexico’s industrial sector comprises automotive, oil and electronics. The contribution made by agriculture is very small.
Mexico is ethnically diverse. Heavily urbanised by 80% of the population, huge shanty towns ring the cities, while rural areas are neglected. Social equality, corruption and crime are the challenges faced by Mexico today, most infamously the conflict and violence caused by the drug-trafficking cartels.
The wealth of Mexican culture has extended across many areas, including architecture, sculpture, literature and music. Visual arts range from cave paintings to traditional art and pottery. It has more UNESCO World Heritage sites than any other country in the Americas. Soccer is the country’s most popular sport.
On the world stage, Mexico is a member of the United Nations, G20 and OECD.

Product Details

Purchasing Power for Mexico
Administrative Postcode Small Area
Available
Region Type Municipios AGEB-Areas and Municipios
Number of Regions 2,465 58,636
Average Population/Region 51,000 2,200
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional Variables

Please see the table above for availability of the following additional variables.

Retail Spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail Turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail Centrality Index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer Spend by Product Groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Mexico? Purchasing Power data is available for a wide range of countries…

Other Countries

Data Formats & Delivery

Purchasing Power for Mexico is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Mexico

Extend your market insight into Mexico with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

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Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

Demographics

Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

Consumer Profiles

Free Data Life Support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

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Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

How can we help you?

Do get in touch if you would like more details about Purchasing Power for Mexico (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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