Purchasing Power
for Chile

Purchasing Power describes the disposable income of populated areas across Chile. It is a key indicator for sound location and sales territory planning.

Purchasing Power for Chile

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Chile and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Chile can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Chile – Comunas

345

Number of Regions

53000

Avg Population / Region

Country Summary

The Republic of Chile is situated in the western part of South America, the ribbon-like strip of land between the Andes to its east and its western Pacific coastline. It is the southernmost country in the world, and the closest to Antarctica. Sharing land borders with Peru, Bolivia and Argentina, Chile also controls the Pacific islands of Juan Fernandez, Isla Salas y Gomez, Desventuradas as well as Easter Island. It also claims territory in Antarctica. The capital is Santiago.
Chile made up much of the Incan Empire, until Spanish conquests in the sixteenth century, which failed to conquer the south-central part of the country. After independence from Spain, by 1830 Chile was becoming a stable authoritarian republic. By the end of the nineteenth century, after territorial wars with Peru and Bolivia, Chile emerged geo-politically as the country we are familiar with today.
Always relatively stable and free of coups and arbitrary governments which characterise so much of South America, Chile did experience severe political polarisation in the 1960s and 1970s, culminating in a coup which installed Pinochet as the leader of the new military dictatorship. The regime finally ended in 1990. The country is now run as a representative, democratic republic, divided into sixteen regions, fifty-six provinces and 348 communes.
One of South America’s most prosperous nations, Chile has had a fairly stable economy. With a wealth of mineral resources, copper mining alone accounts for 20% of Chilean GDP and Chile produces one third of the world’s copper. Although not such a significant economic sector, Chilean agriculture is directed towards high value fruits and vegetables for export including beef, poultry, grapes, asparagus cherries and wine. Due to the dramatic topography of the country, arable land constitutes less than 3% of the territory. The finance and service sectors are expanding and tourism is a growing focus for the economy.
Over 89% of Chile’s people live in urban areas, with 40% living in and around Santiago. A diverse population, Chile is home to immigrants from all over Europe and other parts of the world, including a number of Latin American countries.
A rich culture driven by Andean heritage and European migrants, Chile is home to an array of influences. Architecture is strongly influenced by Spanish, English and French settlers as well as German migrants in the south, responsible for the Bavarian styles of architecture and food. Long considered a country of poets, Chile has a strong literary heritage. Traditional music styles and folklore continue still. Chile’s music scene is vibrant and varied. The national sport is soccer.
On the world stage, Chile is a member of the United Nations, OECD and the Pacific Alliance.

Product details

	Purchasing Power for Chile
	Administrative	Postcode	Small Area
Available
Region Type	Comunas
Number of Regions	345
Average Population/Region	53,000
	Additional data variables available (described below):
Retail Spend¹
Retail Turnover¹²
Retail Centrality¹²³
Consumer Spend by Product Groups¹

¹ Includes population data
² Only administrative municipalities with 10,000 and more inhabitants
³ Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Chile? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Chile is available in many popular GIS formats, including:

Esri Shapefile
Esri File GeoDatabase
MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault

Free data life support

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Support

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Do get in touch if you would like more details about Purchasing Power for Chile (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

Duncan Hill

+44 (0)1932 64 55 60
dhill@europa.uk.com

Warren Vick

+44 (0)1932 64 55 50
wvick@europa.uk.com

Purchasing Power
for Chile

Purchasing Power
for Chile

Purchasing Power for Chile