Consumer Profiles
for Chile
Consumer Profiles for Chile uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.

Consumer Profiles for Chile
This Consumer Profiles product presents the population of Chile, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Chile. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Chile can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Chile – Comunas
The Republic of Chile is situated in the western part of South America, the ribbon-like strip of land between the Andes to its east and its western Pacific coastline. It is the southernmost country in the world, and the closest to Antarctica. Sharing land borders with Peru, Bolivia and Argentina, Chile also controls the Pacific islands of Juan Fernandez, Isla Salas y Gomez, Desventuradas as well as Easter Island. It also claims territory in Antarctica. The capital is Santiago.
Chile made up much of the Incan Empire, until Spanish conquests in the sixteenth century, which failed to conquer the south-central part of the country. After independence from Spain, by 1830 Chile was becoming a stable authoritarian republic. By the end of the nineteenth century, after territorial wars with Peru and Bolivia, Chile emerged geo-politically as the country we are familiar with today.
Always relatively stable and free of coups and arbitrary governments which characterise so much of South America, Chile did experience severe political polarisation in the 1960s and 1970s, culminating in a coup which installed Pinochet as the leader of the new military dictatorship. The regime finally ended in 1990. The country is now run as a representative, democratic republic, divided into sixteen regions, fifty-six provinces and 348 communes.
One of South America’s most prosperous nations, Chile has had a fairly stable economy. With a wealth of mineral resources, copper mining alone accounts for 20% of Chilean GDP and Chile produces one third of the world’s copper. Although not such a significant economic sector, Chilean agriculture is directed towards high value fruits and vegetables for export including beef, poultry, grapes, asparagus cherries and wine. Due to the dramatic topography of the country, arable land constitutes less than 3% of the territory. The finance and service sectors are expanding and tourism is a growing focus for the economy.
Over 89% of Chile’s people live in urban areas, with 40% living in and around Santiago. A diverse population, Chile is home to immigrants from all over Europe and other parts of the world, including a number of Latin American countries.
A rich culture driven by Andean heritage and European migrants, Chile is home to an array of influences. Architecture is strongly influenced by Spanish, English and French settlers as well as German migrants in the south, responsible for the Bavarian styles of architecture and food. Long considered a country of poets, Chile has a strong literary heritage. Traditional music styles and folklore continue still. Chile’s music scene is vibrant and varied. The national sport is soccer.
On the world stage, Chile is a member of the United Nations, OECD and the Pacific Alliance.
Product Details
Consumer Profiles for Chile | |||
---|---|---|---|
Administrative | Postcode | Small Area | |
Available | |||
Region Type | Comunas | ||
Number of Regions | 345 | ||
Average Population/Region | 53,000 |
Consumer Classifications
For each region type available, Consumer Profiles for Chile data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
Data Formats & Delivery
Consumer Profiles for Chile data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.

Related products for Chile
Extend your market insight into Chile with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
All data products supplied by Europa Technologies include free, world-class, lifetime support.
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How can we help you?
Do get in touch if you would like more details about Consumer Profiles for Chile (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.