Purchasing Power
for Malaysia

Purchasing Power
for Malaysia

Purchasing Power describes the disposable income of populated areas across Malaysia. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Malaysia

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Malaysia and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Malaysia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Book a Demo

Flag of MalaysiaMalaysia – Mukim

Number of Regions
Avg Population / Region
Situated in Southeast Asia, Malaysia comprises two regions, separated by around 640 miles of the South China Sea. The regions are Peninsular Malaysia and Borneo’s East Malaysia. Borders are shared with Thailand, Brunei and Indonesia. The capital and largest city is Kuala Lumpur.
Malaysia is a federal constitutional monarchy and comprises thirteen states and three federal territories. The head of state is an elected monarch, chosen every five years from the nine state Sultans. The political power is held by the majority Muslim ethnic Malay, but the economic powerbase is held by the minority ethnic Chinese Malay. In the eighteenth-century various Malay kingdoms came under British colonial rule, until Japanese invasion in WWII, and subsequent formation of the Federation of Malaya, which became independent in 1957. In 1963, the Federation of Malaya joined with North Borneo, Sarawak and Singapore, to form Malaysia, which then separated from Singapore in 1965.
Boasting one of southeast Asia’s most vibrant economies, Malaysia has benefitted from a growth in manufacturing. The service sector dominates, especially with tourism. It has a very well-developed infrastructure and industries include electronics, palm oil and oil and gas. There is, however, a conflict between Malaysia’s environmental tourism and the amount of continued deforestation by some industries.
Malaysia is strongly multicultural with influences from indigenous people, Malay, Chinese, Indian, Arabic, Persian and British. These influences remain apparent in the arts, music, architecture and cuisine. There is a very strong oral tradition within Malaysian literature. The government strongly encourages architectural programmes, from the world’s tallest pair of towers to the garden city of Putrajaya.
On the world stage, Malaysia is a member of the United Nations, ASEAN and the Commonwealth.

Product details

Purchasing Power for Malaysia
Administrative Postcode Small Area
Region Type Daerah Mukim
Number of Regions 159 1,191
Average Population/Region 210,000 28,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Malaysia? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Malaysia is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products for Malaysia

Extend your market insight into Malaysia with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries


Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.


Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power for Malaysia (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.