Purchasing Power
for Norway

Purchasing Power
for Norway

Purchasing Power describes the disposable income of populated areas across Norway. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Norway

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Norway and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Norway can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of NorwayNorway – 4-digit Postcodes

3276
Number of Regions
1600
Avg Population / Region
One of the Nordic countries, the Kingdom of Norway is Europe’s most northern country. It is bordered by Sweden, Finland and Russia and has an extensive coastline, with over 50,000 islands. The capital city is Oslo.
It is a unitary sovereign state with a constitutional monarchy and is divided into eleven administrative counties or fylke, plus some overseas territories. Historically it has had political unions with both Denmark and Sweden; the dissolution of the union with Sweden in the early 20th century resulted in a national referendum whereby the people of Norway declared preference for a monarchy over a republic.
Norway is not densely populated and is becoming more urbanised with the slight rise in immigration. It is a highly developed nation with a reputation for high standards of living and education. Per-capita Norway is the wealthiest country in the world. Since the discovery of offshore oil fields in 1960s, Norway has risen to become a large producer of oil and gas. This industry along with fishing, mineral resources and the service industry contribute considerably to the Norwegian economy. With its stunning coastline, Norway is a growing tourist destination.
Norway is ahead of the game environmentally with 98% of domestic electricity produced by hydro-electric power. It is renowned for music, art and literature. Sport is also important, and Norway performs consistently well in international winter sports.
It is a key player in the international field as a member of the United Nations and NATO.

Product details

Purchasing Power for Norway
Administrative Postcode Small Area
Available
Region Type Kommuner 4-digit Postcodes
Number of Regions 422 3,276
Average Population/Region 13,000 1,600
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Norway? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Norway is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Norway

Extend your market insight into Norway with these compatible add-on products. Ask about special pricing for map data bundles.

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Regions & Boundaries

Demographics

Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.

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Consumer Profiles

An innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience.

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Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Support
Data Life Support

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