Purchasing Power
for Singapore

Purchasing Power describes the disposable income of populated areas across Singapore. It is a key indicator for sound location and sales territory planning.

Purchasing Power for Singapore

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Singapore and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Singapore can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Singapore – Subzones

323

Number of Regions

18000

Avg Population / Region

Country Summary

The Republic of Singapore is an island city-state in maritime Southeast Asia. It is situated just north of the equator, off the southern tip of the Malay Peninsula. Singapore comprises the main island plus the islet of Pedra Branca and sixty-three other satellite islands and islets. The Straits of Malacca lie to the west and the South China Sea to the east. Singapore has undertaken extensive land reclamation projects since independence, increasing its land mass by 25%. It the third most densely populated country in the world, with Chinese making up around 75% of the population and has four official languages: English, Malay, Mandarin and Tamil.
The island of Singapore was an important trading post in the region for centuries. It was in the 1600s that it came to the attention of the Portuguese, and then the Dutch, who exerted a good deal of control over trade in the region. In the 1800s, the British arrived, recognising Singapore’s potential and value. A deal was struck with the then Sultan and Singapore became a British possession. The British built a naval base in Singapore. In WWII, Singapore was occupied by the Japanese and experienced great turmoil.
Post-WWII, Singapore became independent and then joined with Malaya, North Borneo and Sarawak to become part of the new federation of Malaysia. In 1965, Singapore was expelled from the new federation and once again became independent.
It is now a unitary parliamentary republic. While elections are democratic, the government exerts significant control over society and politics, and the same political party has been in interrupted power since independence.
Singapore is one of the Asian Tiger nations in terms of external trade and its highly developed economy. It is a significant financial and shipping hub. Its economy is diversified with the top three areas being financial services, manufacturing and oil-refining, followed by electronics, chemicals, engineering and bio-medical science. Tourism is a major industry. An expensive place to live, Singapore is home to the world’s highest percentage of millionaires, and 91% of the population own their own homes. As a country, it ranks high on social performance indicators such as health, education, safety. A notoriously conservative way of life has led to challenges in some areas of society, such as LGBTQ rights, and internet censorship but Singapore is gradually becoming a little more liberal.
The cultural diversity of Singapore is apparent in its cuisine, literature, visual and performing arts and music. It is famed for its high standard of recreational living, with clubs which were established in 1800s. The Singapore Grand Prix, running since 2008 is considered a highlight on the F1 calendar.
On the world stage, Singapore is a member of the United Nations, a founder member of ASEAN and a member of the Commonwealth of Nations.

Product details

	Purchasing Power for Singapore
	Administrative	Postcode	Small Area
Available
Region Type	Planning Areas		Subzones
Number of Regions	55		323
Average Population/Region	100,000		18,000
	Additional data variables available (described below):
Retail Spend¹
Retail Turnover¹²
Retail Centrality¹²³
Consumer Spend by Product Groups¹

¹ Includes population data
² Only administrative municipalities with 10,000 and more inhabitants
³ Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Singapore? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Singapore is available in many popular GIS formats, including:

Esri Shapefile
Esri File GeoDatabase
MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault

Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

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Do get in touch if you would like more details about Purchasing Power for Singapore (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

Duncan Hill

+44 (0)1932 64 55 60
dhill@europa.uk.com

Warren Vick

+44 (0)1932 64 55 50
wvick@europa.uk.com

Purchasing Power
for Singapore

Purchasing Power
for Singapore

Purchasing Power for Singapore