Purchasing Power
for Uruguay

Purchasing Power
for Uruguay

Purchasing Power describes the disposable income of populated areas across Uruguay. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Uruguay

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Uruguay and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Uruguay can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of UruguayUruguay – Departamentos

Number of Regions
Avg Population / Region
The Oriental Republic of the Uruguay lies on the eastern side of South America. It shares borders with Argentina and Brazil, and has an Atlantic coastline. The capital is Montevideo.
Inhabited first by indigenous tribes, including the Charrua, Uruguay was colonised much later than its neighbours. The Portuguese arrived in 1680 and established colonial territory and soon after, the Spanish founded Montevideo as a military stronghold. Uruguay gained independence in 1828 after a four-way struggle between Portugal and Spain, and then Argentina and Brazil. Throughout the nineteenth century it was subjected to foreign influence, with the military intervening in domestic politics. The 1960s and ‘70s saw a period of guerrilla activity which led to economic crises and military dictatorship. This continued until 1985, when democracy was restored. Uruguay is run as a democratic constitutional republic, divided into nineteen departments.
Uruguay has a had a more stable economy than many of its neighbours. With an export-oriented agricultural sector, over half of the land is used for sheep and cattle farming and Uruguay’s strongest exports have been beef, leather and wool. Fruit and maize are produced and manufacturing includes textiles and plastics. It has a well-educated workforce and the service sector, especially banking and tourism is prosperous.
With a heavily urbanised population - over 90% live in cities and half of the population is in and around Montevideo, Uruguay has a socially progressive reputation. Dubbed “the Switzerland of South America”, Uruguay was the first country in the continent with a welfare state, the first in the world to legalise cannabis and ranks high in terms of tolerance and inclusion issues. It has an advanced education system. The official language is Spanish, but Portunol, a hybrid of Spanish and Portuguese is also commonly spoken, especially along the Brazilian border.
The culture of Uruguay is heavily influenced by Europeans in music, art and literature. Soccer and basketball are the most followed sports.
On the world stage, Uruguay is a member of the United Nations and the Organisation of American States.

Product details

Purchasing Power for Uruguay
Administrative Postcode Small Area
Region Type Departamentos
Number of Regions 19
Average Population/Region 190,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Uruguay? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Uruguay is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

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