Purchasing Power
for Nigeria

Purchasing Power
for Nigeria

Purchasing Power describes the disposable income of populated areas across Nigeria. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Nigeria

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Nigeria and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Nigeria can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Book a Demo

Flag of NigeriaNigeria – Local Government Areas

Number of Regions
Avg Population / Region
Situated on the west coast of Africa, and bordering Niger, Chad, Cameroon and Benin, the Federal Republic of Nigeria has the highest population in Africa. The capital city is Abuja but Lagos is the most highly populated city in Africa.
Nigeria is a federal republic and divided in to thirty-six states and one Federal Capital Territory, Abuja. The modern state of Nigeria took its territorial shape and formation in 1914, but since independence in 1960 it has lurched from one military coup to another, achieving democratic elected leadership since 1999. Nigeria is a multi-national state comprising over 250 ethnic groups, and over 500 languages. It is roughly divided into Muslim territories in the north, and Christian ones in the south. Around half of its population is under eighteen years of age.
Referred to as the “Giant of Africa”, Nigeria has the largest economy in the continent, although the consequences of instability caused by separatist activities have affected the economy. It is considered an emerging market and a regional power. One of the largest producers of oil, Nigeria’s economy is driven largely by the service sector, but industry and agriculture still play an enormous role, with nearly 70% of the labour force employed within the agricultural sector. It has a highly developed financial services sector, but tourism is relatively immature and tends to be event-led.
Nigeria is culturally very mixed, and shaped by the number of ethnic groups. It has had a huge influence on the modern African music scene. It is well known for its literature, especially modern literature, and the film industry is thriving. The national sport is football.
On the world stage, Nigeria is a member of the United Nations, a founding member of the African Union, a member of the MINT group of countries (next emerging economies) and a member of OPEC.

Product details

Purchasing Power for Nigeria
Administrative Postcode Small Area
Region Type Local Government Areas
Number of Regions 774
Average Population/Region 270,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Nigeria? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Nigeria is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products for Nigeria

Extend your market insight into Nigeria with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries


Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.


Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power for Nigeria (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.