Purchasing Power
for Bulgaria

Purchasing Power
for Bulgaria

Purchasing Power describes the disposable income of populated areas across Bulgaria. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Bulgaria

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Bulgaria and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Bulgaria can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of BulgariaBulgaria – 2-digit Postcodes

Number of Regions
Avg Population / Region
The Republic of Bulgaria is situated in south-eastern Europe and borders Romania, Serbia, North Macedonia, Greece and Turkey. Its capital is Sofia.
After conflicts and alliances over the last few centuries, culminating in the 1989 revolution, the ruling Communist State finally ceded power, and in 1991 Bulgaria adopted a democratic constitution.
It is a unitary parliamentary republic democracy, comprising 28 provinces, with much government centralisation. As a developing country, it does have high Human Development Index, but one of the lowest per capita GDPs in Europe. The population is steadily falling, and the country has one of the world’s lowest birth rates, but highest death rates. Corruption is a major socioeconomic issue.
Most of the population is urbanised, and agriculture has given way to the service sector and industry, as the economic drivers. Among the major industries are mineral and metal extraction, machine building and food processing. Bulgaria is one of Europe’s largest producers of coal, with mining comprising a significant part of the economy.
Culturally, Bulgaria saw the development of Cyrillic script and retains a strong heritage in folk music and religious visual art. It has a lively media scene, especially television.
On the world stage, it is a member of United Nations, NATO and the European Union.

Product details

Purchasing Power for Bulgaria
Administrative Postcode Small Area
Region Type Obshtini 2-digit Postcodes
Number of Regions 265 89
Average Population/Region 26,000 78,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Bulgaria? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Bulgaria is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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