Purchasing Power
for the United States

Purchasing Power
for the United States

Purchasing Power describes the disposable income of populated areas across the United States. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for the United States

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within the United States and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for the United States can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of the United StatesUnited States – Blockgroups

217207
Number of Regions
1500
Avg Population / Region
Situated in the continent of North America, largely between Canada and Mexico, the United States of America (USA) comprises fifty states, a federal district, five self-governing territories and various possessions. It is the third largest country with the world’s third largest population. Washington D.C. is the capital.
It is a federal republic and representative democracy and, during the twentieth century, emerged as a global superpower, now boasting one of the world’s largest economies by GDP.
The USA is a highly developed country. Its population is just over 4% of the global population, but it accounts for over 29% of global wealth. It is the foremost military power and a driving force in technology and innovation, science, pharmaceuticals and automotive industries, as well as being a top tourism destination. Its global influence within politics, culture and economics is huge. It is a key player in the United Nations, (permanent member of UN Security Council) G7 and NATO.

Product details

Purchasing Power for the United States
Administrative Postcode Small Area
Available
Region Type County Subdivisions 5-digit Postcodes Blockgroups
Number of Regions 35,600 33,214 217,207
Average Population/Region 9,300 10,000 1,500
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond the United States? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for the United States is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products for the United States

Extend your market insight into the United States with these compatible add-on products. Ask about special pricing for map data bundles.

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Free data life support

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