Purchasing Power
for Saudi Arabia

Purchasing Power describes the disposable income of populated areas across Saudi Arabia. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Saudi Arabia

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Saudi Arabia and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Saudi Arabia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Flag of Saudi ArabiaSaudi Arabia – Muḥāfaẓāt

149
Number of Regions
230000
Avg Population / Region

The Kingdom of Saudi Arabia is situated in western Asia and occupies the majority of the Arabian Peninsula. It shares land borders with Jordan, Iraq, Kuwait, Qatar, United Arab Emirates, Oman and Yemen. Its coastline runs along both the Red Sea and the Persian Gulf. The capital is Riyadh. Saudi Arabia is also home to Mecca and Medina, the two most important cities of Islam.
Archaeologists have discovered some of the earliest human traces in the land which constitutes modern-day Saudi Arabia. It was home to ancient civilizations, as well as the Prophet Muhammed, founder of Islam, who united the lands of Arabia to form a single Islamic unit, in the seventh century which expanded after his death. There followed tribal rule in various areas and some Ottoman control over the centuries. In 1727, Muhammed bin Saud, leader of the Saud dynasty joined forces with the strict Sunni Islam religious leader, Muhammed ibn Abd al-Wahhab. This alliance formed the basis of Saudi Arabian rule for posterity. Disputes and revolution in the early twentieth century were resolved and in 1932 the two separate kingdoms of Hejaz and Nejd were united as the Kingdom of Saudi Arabia. Today the country is an absolute monarchy, where no political parties or national elections are permitted. Governmental ministries are kept within the royal family as are the governorships of the thirteen regions which make up the country.
The discovery of oil in 1938 led to Saudi Arabia becoming the second largest oil producer and largest exporter in the world. Its wealth has been built around oil. Saudi Arabia’s agricultural industry is important, and it is a large exporter of wheat. Tourism contributes towards the economy, but it comprises pilgrimage-led revenue. Population has grown rapidly since the 1950s and over half of Saudi Arabia’s young population is under twenty-five. It is estimated that around 30% of the population is foreign nationals and around 38% immigrants. Heavily urbanised, the majority live in or around cities. Saudi Arabia’s observance of equality and human rights is often challenged.
Saudi Arabian culture is derived from Bedouin tradition and strict following of the tenets of Islam. This is evident across all aspects of society. Drumming, dance and falconry are important aspects of Saudi Arabian culture. It is home to six UNESCO World Heritage sites. Soccer is the main sport and female participation is sport has been very restricted for religious reasons, although this has eased slightly.
On the world stage, Saudi Arabia is a member of the United Nations, the Arab League and OPEC.

Product details

Purchasing Power for Saudi Arabia
Administrative Postcode Small Area
Available
Region Type Muḥāfaẓāt
Number of Regions 149
Average Population/Region 230,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Saudi Arabia? Purchasing Power data is available for a wide range of countries…

Other Countries

Data formats & delivery

Purchasing Power for Saudi Arabia is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Europa Data Vault
Orders, Formats & Delivery

Related products for Saudi Arabia

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How can we help you?

Do get in touch if you would like more details about Purchasing Power for Saudi Arabia (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.

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