Consumer Profiles
for Saudi Arabia
Consumer Profiles for Saudi Arabia uses an innovative, comprehensive ten-segment model for effective market investigation and identification of your target audience. It is the first product in its class to offer ten consumer types validated across multiple countries.
Consumer Profiles for Saudi Arabia
This Consumer Profiles product presents the population of Saudi Arabia, divided into ten easy-to-understand consumer classifications.
The product is based on segmentation criteria including socio-demographics, lifestyle values and orientation, mind-set, motivation and consumer behaviour in Saudi Arabia. The data has been drawn from a representative global survey of around 30,000 consumers with various, relatively homogeneous, populations with different consumer characteristics and buying patterns. The research is then distilled into globally identifiable consumer profiles. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.
Consumer Profiles for Saudi Arabia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.
Saudi Arabia – Muḥāfaẓāt
Saudi Arabia – MuḥāfaẓātThe Kingdom of Saudi Arabia is situated in western Asia and occupies the majority of the Arabian Peninsula. It shares land borders with Jordan, Iraq, Kuwait, Qatar, United Arab Emirates, Oman and Yemen. Its coastline runs along both the Red Sea and the Persian Gulf. The capital is Riyadh. Saudi Arabia is also home to Mecca and Medina, the two most important cities of Islam.
Archaeologists have discovered some of the earliest human traces in the land which constitutes modern-day Saudi Arabia. It was home to ancient civilizations, as well as the Prophet Muhammed, founder of Islam, who united the lands of Arabia to form a single Islamic unit, in the seventh century which expanded after his death. There followed tribal rule in various areas and some Ottoman control over the centuries. In 1727, Muhammed bin Saud, leader of the Saud dynasty joined forces with the strict Sunni Islam religious leader, Muhammed ibn Abd al-Wahhab. This alliance formed the basis of Saudi Arabian rule for posterity. Disputes and revolution in the early twentieth century were resolved and in 1932 the two separate kingdoms of Hejaz and Nejd were united as the Kingdom of Saudi Arabia. Today the country is an absolute monarchy, where no political parties or national elections are permitted. Governmental ministries are kept within the royal family as are the governorships of the thirteen regions which make up the country.
The discovery of oil in 1938 led to Saudi Arabia becoming the second largest oil producer and largest exporter in the world. Its wealth has been built around oil. Saudi Arabia’s agricultural industry is important, and it is a large exporter of wheat. Tourism contributes towards the economy, but it comprises pilgrimage-led revenue. Population has grown rapidly since the 1950s and over half of Saudi Arabia’s young population is under twenty-five. It is estimated that around 30% of the population is foreign nationals and around 38% immigrants. Heavily urbanised, the majority live in or around cities. Saudi Arabia’s observance of equality and human rights is often challenged.
Saudi Arabian culture is derived from Bedouin tradition and strict following of the tenets of Islam. This is evident across all aspects of society. Drumming, dance and falconry are important aspects of Saudi Arabian culture. It is home to six UNESCO World Heritage sites. Soccer is the main sport and female participation is sport has been very restricted for religious reasons, although this has eased slightly.
On the world stage, Saudi Arabia is a member of the United Nations, the Arab League and OPEC.
Product Details
| Consumer Profiles for Saudi Arabia | |||
|---|---|---|---|
| Administrative | Postcode | Small Area | |
| Available | |||
| Region Type | Muḥāfaẓāt | ||
| Number of Regions | 149 | ||
| Average Population/Region | 230,000 | ||
Consumer Classifications
For each region type available, Consumer Profiles for Saudi Arabia data contains population count (age 15+), percentage and rank for each of the following ten classifications. Click on the + icon for a description of each classification.
These consumers have the highest per-capita income of all segments. They tend to be young and successful, with a significantly higher level of education than most other groups and are self-employed or in managerial positions. They don’t have children yet and tend to live in metropolitan areas either alone or with partner/friends. As a high disposable income group, these people typically spend the most money on clothes. In terms of choice of smartphone, Apple is preferred to Samsung.
This group is older, with grown-up children who have left home. They have a high per-capita income but would rather ‘go shopping’ than buy online. As consumers, they are brand-loyal and will search for quality products from favoured retailers.
Older, and generally living alone or as part of a couple, these people have an above average per-capita income, but an average household income. As consumers, value for money is extremely important and purchases are carefully researched and planned. They tend to be environmentally very aware and will embrace innovation.
Generally successful office workers, and keen on-line shoppers, the consumers in this group have an above average per-capita income. As a rule, they tend to be conspicuous consumers with high expenditure on watches, jewellery and sporting goods. They are environmentally aware and look for quality and innovation in a product.
This segment represents consumers with the highest household income and the highest expenditure across most product groups. As the group consists of families with children, the per-capita income is lower than you would expect. With high levels of education, most work in management roles and live in metropolitan areas or large cities. Overall, they are keen shoppers and the most frequent users of online shopping sites. They can be characterised as ‘early adopters’, with a very high usage of smartphone technology and social media. In terms of choice of smartphone, Apple is preferred to Samsung.
With an average per-capita income, this segment consists mainly of retired couples without children at home. As consumers they are brand and product loyal and place a high importance on value for money. As a group, security is important and a strong emphasis is placed on relationships and being part of a community.
These consumers have a below average per-capita income. They are socialisers who place a high value on a sense of belonging as well as a sense of excitement and spontaneity. They are interested in new products, but as a rule don’t undertake any pre-purchase research.
Often younger and with children this group has a below-average per-capita income. As consumers, value for money is important as are favourite brands. Education, security and tradition are high on the list of personal values.
This group has an above average household income, but as it is primarily made up of households with young children, the per-capita income is lower. Adults are either self-employed or in managerial positions. As consumers they are brand loyal but will embrace new products. The group ranks high on spend in the sports product and education categories. Excitement is an important driver, too.
This is a young group with the lowest per-capita income and comprises mainly students, unemployed and stay-at-home parents. They generally live in towns or more rural areas.
Data Formats & Delivery
Consumer Profiles for Saudi Arabia data is available in many popular GIS formats, including:
- Esri Shapefile
- Esri File GeoDatabase
- MapInfo TAB (Extended)
All data products are delivered using our secure data delivery platform, Europa Data Vault.
Related products for Saudi Arabia
Extend your market insight into Saudi Arabia with these compatible add-on products. Ask about special pricing for map data bundles.
Regions & Boundaries
Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.
Demographics
Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.
Purchasing Power
Understand disposable income by tiered area with this key indicator for effective location and sales territory planning.
Free Data Life Support
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