Purchasing Power
for Macau

Purchasing Power
for Macau

Purchasing Power describes the disposable income of populated areas across Macau. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for Macau

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within Macau and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for Macau can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

Book a Demo

Flag of MacauMacau – Parishes

Number of Regions
Avg Population / Region
Macau (or Macao) is officially the Macao Special Administrative Region of the People’s Republic of China. It is, like Hong Kong a city and special administrative region (SAR), situated in the western Pearl Delta of China’s southern coast by the South China Sea. Macau is 32 miles west of Hong Kong and is the most densely populated region in the world.
Part of the Ming dynasty’s lands, Macau was leased to Portugal in the mid-1500s. Portugal later gained colonial rights and Macau was under Portuguese rule until 1999, when it was transferred to China.
As a special administrative region of China, Macau follows the ‘’one country, two systems’’ approach, and maintains separate governing and economic systems. It is governed by an executive-led system, reflecting rule from its days as a Portuguese colony. Macau is divided into seven parishes for governing purposes.
Macau’s economy is a service economy based on casino gambling and tourism. Casino u[gambling is illegal in mainland China and Hong Kong, thereby giving Macau a regional monopoly. Its gambling industry is seven times larger than Las Vegas. Tourism wealth is largely based on Chinese tourists heading to the “Las Vegas of the East”. The importance of export manufacturing (cotton textiles, toys and electronics) to Macau’s economy has declined, although it is still a nominal contributor.
Highly urbanised, two-thirds of the land built on in Macau has been reclaimed from the sea. Per capita Macau is a wealthy region, but despite this, there is a marked wealth disparity. The merging of Chinese and Portuguese style, religions and traditions has contributed towards a rich culture. Architecturally fascinating, the unique blend of architectural styles in Macau’s centre led to its inclusion on the UNESCO World Heritage list in 2005. However, there is much criticism levied against urban planners in Macau and their failure to protect this architectural heritage. The uniqueness of marrying Portuguese and Chinese heritage is evident in the cuisine of Macau. Sport is important and Macau has hosted a number of major sporting events, including the Macau Grand Prix.
Macau has six sister-cities around the world as well as a number of cultural affiliations with other cities.

Product details

Purchasing Power for Macau
Administrative Postcode Small Area
Region Type Parishes
Number of Regions 9
Average Population/Region 76,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond Macau? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for Macau is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

Related products for Macau

Extend your market insight into Macau with these compatible add-on products. Ask about special pricing for map data bundles.

Regions and Boundaries

Regions & Boundaries

Gain a deeper understanding of geography within a country with robust map data for location analysis and visualisation.

Regions & Boundaries


Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.


Free data life support

All data products supplied by Europa Technologies include free, world-class, lifetime support.

Got a technical issue or licensing question? No problem – we’re just a call or an e-mail away.

Arrange your digital map licensing through us with the assurance of great value from your data investment.

Data Life Support

How can we help you?

Ask an expert…

Do get in touch if you would like more details about Purchasing Power for Macau (technical, licensing, pricing, etc.) or would like to arrange a personalised demo. Our product specialists will be happy to provide you with a free consultation.