Purchasing Power
for North Macedonia

Purchasing Power
for North Macedonia

Purchasing Power describes the disposable income of populated areas across North Macedonia. It is a key indicator for sound location and sales territory planning.

Purchasing Power

Purchasing Power for North Macedonia

This Purchasing Power data product describes the disposable income of households (before taxes) in populated areas within North Macedonia and an extensive range of other countries. It is an important indicator of consumer potential and a key planning tool for optimising market location and understanding sales territories. This product allows you to explore regional markets with increased precision. Consistent and comparable data, with seamless transitions across borders, make this product ideal for international projects.

Purchasing Power for North Macedonia can be purchased on its own or bundled with GIS polygon data for administrative regions, postcodes and small areas. This effective combination will allow you to perform enlightening analysis supported by stunning visualisations.

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Flag of North MacedoniaNorth Macedonia – 2-digit Postcodes

Number of Regions
Avg Population / Region
The landlocked Republic of North Macedonia (commonly known as Macedonia until early 2019), is situated in south-eastern Europe and shares borders with Kosovo, Serbia, Greece, Albania and Bulgaria. Skopje is the capital city.
Throughout history North Macedonia has been incorporated into various empires, from Persia and Rome to Byzantium, and finally the Ottoman Empire which it was still part of until the Balkan Wars in the early twentieth century. It then moved between Bulgarian and Serbian rule. After WWII, North Macedonia became part of Yugoslavia, and gained full independence in 1991, upon the dissolution of Yugoslavia.
It is a unitary parliamentary constitutional republic, divided into seventy-eight municipalities. Issues concerning the distribution of power amongst the ethnic majority and Albanian minority, led to a brief civil war in 2001, and resulted in a power-sharing agreement.
A good deal of post-independence reform has led to a growing economy. Trade is important and manufacturing contributes significantly to the economy. Agriculture is strong and tourism is growing. Nearly a quarter of North Macedonia’s population lives in Skopje.
Culturally significant are poetry, music, art and architecture. The Byzantine influence is felt especially in frescoes and church music.
North Macedonia is a member of the United Nations and NATO, and a candidate for joining the European Union.

Product details

Purchasing Power for North Macedonia
Administrative Postcode Small Area
Region Type Opštini 2-digit Postcodes
Number of Regions 80 17
Average Population/Region 26,000 120,000
Additional data variables available (described below):
Retail Spend1
Retail Turnover12
Retail Centrality123
Consumer Spend by Product Groups1

1 Includes population data
2 Only administrative municipalities with 10,000 and more inhabitants
3 Includes retail spend and retail turnover

Additional variables

Please see the table above for availability of the following additional variables.

Retail spend

Retail spend refers to the potential share for retailers of the purchasing power of households within a given populated area. It is calculated as general purchasing power, less fixed expenditure. High quality, proven retail spend data is available on a municipality, postcode and small area basis.

Retail turnover

Retail turnover refers to the turnover of local retail trade. In contrast to purchasing power and retail spend, retail turnover quantifies purchases at the consumers’ place of expenditure. High quality, proven retail turnover is available on a municipality, postcode and small area basis.

Retail centrality index

The retail centrality index describes the capacity of a given area to attach the retail spend of its own population, as well as incoming shoppers from other areas, to the local retail trade. Cities with a high ‘shopping appeal’ have a centrality index of over 100. This is because they attract more shoppers and retail spend from surrounding areas than they emit in return. The retail centrality index is available at municipality and postcode code level.

Consumer spend by product groups

Consumer spend by product group quantifies the expenditure by consumers on specific groups of goods or services.

Whilst purchasing power is the most commonly used indicator for a region’s potential, it is not necessarily the most appropriate planning tool for all goods and services, as for some, patterns of consumer behaviour do not relate exclusively to disposable income. In order to respond to the nuances of the market, the general purchasing power values have been enhanced and recalculated based on consumer spend for twenty product categories.

Product categories include: food and non-alcoholic beverages; alcoholic beverages, tobacco, clothing, footwear, furniture & furnishings (carpets and other floor coverings), household textiles, household appliances, glassware (inc. tableware & household utensils), tools and equipment for house and garden, routine household maintenance, medical products, appliances and equipment, consumer electronics (inc. photographic and IT equipment), durables for recreation and culture, toys and games (inc. hobby, sport, garden, pets), recreational and cultural services, newspapers (inc. books and stationery), catering services, personal care and jewellery (inc. clocks, watches and other personal effects).

Looking beyond North Macedonia? Purchasing Power data is available for a wide range of countries…

Data formats & delivery

Purchasing Power for North Macedonia is available in many popular GIS formats, including:

  • Esri Shapefile
  • Esri File GeoDatabase
  • MapInfo TAB (Extended)

All data products are delivered using our secure data delivery platform, Europa Data Vault.

Orders, Formats & Delivery

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Get to know your audience in terms of number of households, population figures by sex and age band plus the number of unemployed.


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